Marketing Built for Construction
Websites and demand generation for general, commercial, civil and remodelling contractors — built around bid prequalification, project proof and the crews you need to hire.
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Construction & Contracting
Typical client results
Performance trend
CompoundingThe problems that keep coming up
Four things we hear on almost every first call in this sector. If two or more sound familiar, the fix is usually structural rather than a bigger budget.
There is no state general contractor licence in Texas, so a homeowner has no register to check you against. Verification falls back on whatever you publish — certificate of insurance, bond, city registration, and whether you carry workers' comp at all, which Texas leaves optional.
An estimator at a general contractor never fills in your contact form. Your name reaches an invite-to-bid list through BuildingConnected or a plan room, and the website is then read as a prequalification document — bonding capacity, EMR, safety record, completed work by CSI division.
A kitchen remodel buyer and a school district's construction manager share a domain and nothing else. One wants photographs, financing and a designer's time; the other wants your bond, your EMR and three references at similar contract value. One navigation cannot serve both by accident.
Ten thousand progress photographs sit in Procore or CompanyCam and none of them reach the website. Meanwhile the finished work that sells the next job goes unphotographed after the punch list, and the one drone flyover was shot by a subcontractor with no Part 107 certificate.
Backlog is rarely the constraint; crews are. Framers, form setters and finishers get recruited off the next job site by whoever pays more that week, and your careers page is an email address. In El Paso a recruitment funnel that is not bilingual reaches half the trade.
Most contractors switch on advertising the month the schedule looks thin, which is the month it is already too late. Remodelling enquiries arrive in January and break ground in May; municipal and school bond work is let against a fiscal calendar that ignores your cash flow entirely.
How We Fix It for Construction
Four moves, in this order. The sequence matters more than any individual tactic.
You Own Every Account
Domain, hosting, ad accounts, call tracking numbers and the project photography library are registered to your company from day one. Leave, and the gallery you spent three years building leaves with you.
We Have Built Both Funnels
Sixteen years and more than 3,000 businesses served, including contractors who chase a hard bid on Monday and quote a kitchen on Tuesday. The two need separate pages, separate forms and completely different follow-up.
We Plan Against Your Backlog
Advertising gets scheduled against the build calendar rather than the empty week. When the board is already full we say so, and move budget to recruitment or to raising average project value instead.
Published Prices, 30-Day Terms
Every price sits on this site before you speak to anyone. Work runs on thirty-day terms with no long lock-in, which suits a business whose own money arrives on a draw schedule.
Services That Work for Construction
The channel mix we usually recommend in this vertical.
Everything a construction business needs, under one team
Website solutions
- Separate front doors for homeowners, developers and general contractors, split before the first click rather than merged into one enquiry form
- A prequalification page carrying bonding capacity, surety and broker, EMR, general liability limits and workers' compensation status
- Project pages indexed by CSI division, delivery method and trade — hard bid, design-build and CM at risk read very differently
- Galleries built from real jobs with square footage, scope, duration and the trades involved attached to every set
- Trade partner pages publishing insurance requirements, prequalification portal, payment terms and document upload
- Careers pages in English and Spanish with a mobile application a framer can finish standing up
Lead generation
- Two funnels kept strictly apart: homeowner remodelling enquiries and commercial invite-to-bid interest
- Budget-band, scope and permit-status qualification on remodel forms, so estimators stop driving to jobs that were never funded
- Plan room and bid board monitoring across Dodge, ConstructConnect and the local school district and county vendor portals
- Architect, developer and property manager targeting on LinkedIn, where specification decisions actually get made
- Landing pages per project type — basement conversion, ADU, tenant improvement, site work, driveway and paving — with photo proof matched to the search
- Call tracking split by division, so a paving enquiry is never counted alongside a bathroom remodel
Marketing
- Local SEO across El Paso, the county and the New Mexico line, built trade by trade rather than one radius setting
- Content answering what actually stalls a remodel: permit timelines through City of El Paso Planning and Inspections, allowances, change orders and draw schedules
- Seasonal spend planned against the build calendar — a January enquiry is a May ground-breaking, not this week's revenue
- Public bid, RFQ and capability content written for the owner's representative assembling a shortlist
- Generative engine optimisation, because a homeowner asking an assistant for a concrete contractor gets three names and no link
- Email to your architect, developer and past-client list, since repeat and referred work costs less than any advert
Social media
- Time-lapse and progress video pulled from the site camera and cut vertical, which is the only construction content that reliably travels
- Completed-project reels with the scope, the duration and the trades named on screen
- Drone footage flown by a Part 107 certificated pilot, with the owner's written permission secured first
- Houzz and Instagram for remodelling, LinkedIn for commercial — the two audiences never overlap and should never share a post
- Recruitment content aimed at crews, published in both languages and posted where crews actually spend their evenings
CRM & GoHighLevel
- GoHighLevel pipelines with the real stages: enquiry, site visit, estimate, contract, mobilised
- Long-cycle nurture, because a commercial pursuit measured in quarters does not fit inside a seven-day sequence
- Estimate follow-up that stops the day the contract is signed rather than the day someone remembers
- Bid calendar reminders tied to due dates, pre-bid walkthroughs and addenda
- Referral tracking by architect, general contractor and past client, so you know which relationship feeds the board
Automation
- Instant text and email acknowledgement on every enquiry, with the next step and the expected timeline spelled out
- Site-visit scheduling that respects your estimator's territory and drive time instead of scattering them across the county
- Milestone updates sent to the homeowner at demolition, rough-in and finish — the single best defence against the daily phone call
- Review requests fired at final walkthrough, while the owner is still standing in the finished room
- Subcontractor and crew applicant routing by trade, insurance status and prequalification portal
- Warranty and callback logging with anniversary follow-up, which is where remodelling referrals come from
Features this sector actually needs
A Real Prequalification Page
Bonding capacity, surety, EMR, general liability limits, workers' compensation status and safety record on one page an estimator can forward to their risk manager without asking you for anything.
Projects Filed by Division
Completed work indexed by CSI division, delivery method and contract band, so an estimator sourcing a concrete sub lands on Division 03 instead of scrolling your entire portfolio.
Galleries With the Scope Attached
Every project carries square footage, duration, trades involved and the problem solved. A photograph without that context is decoration; with it, it becomes a reference a buyer can compare.
Two Front Doors, One Domain
Homeowners and commercial buyers split at the first screen and never merge again — separate navigation, separate forms, separate follow-up, one domain accumulating all the authority.
Bilingual Crew Recruitment
An application in English and Spanish that a framer finishes on a phone at lunch, screening trade, years worked, OSHA card, tools and transport before it reaches your superintendent.
Budget-Banded Remodel Forms
Scope, property age, permit status and a budget range collected before anybody drives out, so your estimator's day goes to projects that are genuinely funded.
Site Camera Feeding the Page
Progress imagery pulled from OxBlue, TrueLook or CompanyCam straight into the live project page, so the proof updates itself while the crew works.
Trade Partner Portal
A subcontractor page publishing insurance requirements, payment terms, prequalification portal and W-9 upload, so your project managers stop chasing certificates by email.
The systems this sector already runs on. We wire the site into them rather than asking you to change how the business works.
- Procore
- Buildertrend
- Autodesk BuildingConnected
- ConstructConnect
- Dodge Construction Network
- STACK
- HCSS HeavyBid
- Sage 100 Contractor
- Houzz Pro
Services for Construction & Contracting — Starting From $200
Starting prices are based on basic project requirements. Final pricing depends on scope, features, integrations, number of pages, functionality and specific business requirements.
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callLooking for pricing, contract terms or timelines?
Read all FAQsLet us look at your construction marketing
Send us your site and current channels. You will get a written read on what is working, what is leaking, and what we would prioritise first — before any proposal.
- Free 15-minute review of your current setup
- Honest answer on whether we are the right fit
- No obligation and no follow-up sequence
Other industries
Grow your Construction business
Websites and demand generation for general, commercial, civil and remodelling contractors — built around bid prequalification, project proof and the crews you need to hire.