Marketing Built for Doctors
Family medicine, internal medicine and independent physician practices — accurate plan lists, payer directory data, booking wired to the EHR you already run, and intake that is safe to submit.
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Doctors & Medical Practices
Typical client results
Performance trend
CompoundingThe problems that keep coming up
Four things we hear on almost every first call in this sector. If two or more sound familiar, the fix is usually structural rather than a bigger budget.
Most first visits start in a payer's find-a-doctor tool, not on Google. If your CAQH ProView record, NPPES entry or a plan's roster still shows an old suite number or a closed panel, you are either invisible or listed as a ghost provider. Payers must keep directory data verified under the No Surprises Act, and practices that ignore the attestation requests get quietly removed.
New-patient calls arrive between nine and four, which is precisely when the desk is checking in, verifying eligibility and taking co-pays. A caller who reaches voicemail during clinic hours does not leave a message, and does not ring back. They ring the next practice on the list.
A senior partner closed to new patients and a new associate with a half-empty template are the same practice with opposite problems. Running one acquisition campaign across both wastes spend on the closed panel and starves the one that needs volume, then leaves the desk apologising to callers it cannot take.
New patients are not interchangeable. A campaign that ignores plan and product line can fill a template with visits reimbursed below the cost of delivering them, while the commercial and Medicare Advantage slots that carry the overhead stay open. Marketing has to be reported by plan or it is reporting the wrong thing.
Tracking pixels, chat widgets, call recording, form notifications to a personal inbox and review replies are all places a practice can disclose without meaning to. OCR has penalised practices for confirming in a public review response that somebody was a patient. Most of this is configuration, but nobody configures it unless someone is looking.
Medicare Advantage open enrollment, the January deductible reset, school and sports physicals in July and August, and flu season all move new-patient volume on dates you can see coming. Practices that market at one flat level all year pay peak prices in the quiet months and run out of appointments in the busy ones.
How We Fix It for Doctors
Four moves, in this order. The sequence matters more than any individual tactic.
We Build for the Plan Question First
The first thing a prospective patient wants to know is whether you take their cover. We settle that on the page they land on, then work backwards to the design, rather than the other way round.
Nothing Connects Without a BAA
No form, chat widget, call recorder or reminder tool goes on a practice site until the vendor has signed. Where a vendor will not sign — and some of the best-known ones will not — we say so and configure around it instead of hoping.
We Report Booked Visits, Not Form Fills
New patients matched back to the schedule by provider, by plan and by channel. A form submission that never became an appointment is not a result, and counting it hides the part of the funnel that is actually broken.
The Logins Stay in the Practice's Name
Domain, hosting, Google Business Profile, ad accounts, CRM, Zocdoc, Healthgrades, NPPES and CAQH ProView all held by you. Practices lose years of reviews and directory history to a departed manager's personal account, and it is entirely avoidable.
Published Pricing, 30-Day Terms
Our starting price is published, terms are thirty days and there is no long lock-in. We will also tell you when a rebuild is not the answer — an unanswered phone at eleven in the morning is not a design problem.
Services That Work for Doctors
The channel mix we usually recommend in this vertical.
Everything a doctors business needs, under one team
Website solutions
- An accepted-plans page held as a live list by provider and product line, because taking a carrier's PPO is not the same as taking its HMO or its Medicare Advantage product
- Provider pages carrying board certification, hospital privileges, languages spoken and an honest new-patient status, with names and credentials matching the NPPES record
- Online booking wired into athenaOne, eClinicalWorks, NextGen or Tebra, offering only the appointment types and durations your template genuinely holds
- Intake behind a business associate agreement — Phreesia, Formstack or a HIPAA-enabled JotForm — rather than a contact form emailing a reason for visit in plain text
- Bilingual English and Spanish written properly, with Section 1557 language taglines, and built to WCAG 2.1 AA
- A portal route to MyChart, athenaPatient or the eClinicalWorks portal reachable in one tap from every page, since most of your traffic is existing patients
Lead generation
- Payer directory accuracy worked as an acquisition channel: CAQH ProView attestations, NPPES updates and each plan's roster kept current through Availity and the payer portals
- Google Business Profile per location, and per practitioner where the practice qualifies, with categories, hours and panel status kept true
- Zocdoc and Healthgrades treated as booking surfaces with real availability, not profiles claimed once and left
- Search campaigns on the terms that actually book — accepting new patients, same-day sick visit, annual physical, school physical — inside Google's healthcare advertising limits
- Referral relationships worked on purpose: urgent care, hospitalists, OB and cardiology, with a referring-provider page, a working fax line and a Direct address
- Missed-call text-back on the clinic line, so a new patient who hit voicemail at eleven gets a booking link before they dial anyone else
Marketing
- Local search built around how patients actually type it — by symptom, by plan name, by neighbourhood — rather than around best doctor in El Paso
- Content answering the questions asked before booking: what a new-patient visit costs on a given plan, what a Medicare Annual Wellness Visit includes, when to come in instead of urgent care
- Generative engine optimisation, because who takes Aetna near me is now answered by an assistant that names three practices and offers no link
- Recall and care-gap campaigns for overdue A1c, wellness visits, mammograms and colonoscopies, which fill the schedule and move quality scores at the same time
- A calendar built on payer seasons — open enrollment, the January reset, summer physicals, flu clinics — instead of flat spend across twelve months
- Review requests built into the visit close, with replies written so they never confirm that the reviewer was treated here
Social media
- Short vertical video of a physician answering one question plainly, which outperforms anything produced to look like a hospital advert
- Spanish content written rather than machine-translated, because a bilingual practice in El Paso is judged on whether the Spanish reads like a person wrote it
- Meta campaigns aimed at the ZIP codes your panel already draws from, with health-condition targeting left off because the platforms do not permit it
- Recruitment posts for physicians, nurse practitioners and medical assistants, since an unstaffed room caps every other channel on this page
CRM & GoHighLevel
- GoHighLevel pipelines split by new patient, inbound referral, recall due, Annual Wellness Visit and membership enquiry
- Two-way texting from the number printed on the appointment card, so a patient's reply reaches the desk instead of a line nobody watches
- Eligibility and plan captured before the first appointment is confirmed, through Availity or your clearinghouse, so nobody is checked in on cover that lapsed
- Referring-provider records holding volume, last referral date and preferred contact, which turns a vague relationship into something you can maintain
- Every tool that touches a patient name signed under a business associate agreement before it is connected to anything
Automation
- Reminders and confirmations by text and email through Luma Health, Weave or Solutionreach, with a two-way cancel that puts the slot back on the board
- Waitlist fill that offers a released slot to the next suitable patient without anyone at the desk making a call
- No-show and late-cancel follow-up that rebooks the visit rather than writing it off
- Recall firing from the chart — annual physicals, AWV eligibility dates, chronic care check-ins — instead of from a spreadsheet somebody exports when they remember
- Review requests triggered by visit status in the practice management system, sent after the encounter is closed
- After-hours routing that separates the nurse line, the on-call physician and anything that can safely wait for a booking link in the morning
E-commerce
- Direct primary care and concierge memberships sold online with recurring billing and a card on file
- Self-pay pricing published and collected up front for sports, school, DOT and immigration physicals
- Telehealth visit fees taken at the point of booking, which reduces no-shows on virtual slots more than any reminder does
- Travel clinic consultations and vaccine appointments paid when the slot is reserved
- Weight management and chronic care programme enrolment with monthly billing and a cancellation path patients can find
Features this sector actually needs
A Plan List Patients Can Trust
Accepted carriers listed by provider and product line, dated, and maintained as contracts change. We accept most major insurance is the sentence that sends a patient to call somebody else.
Booking That Respects the Template
Requests write into athenaOne, eClinicalWorks, NextGen or Tebra against the right appointment type, provider and duration. No slot is offered on the website that the schedule cannot hold.
Intake Behind a Signed BAA
The moment a form collects a reason for visit it is holding protected health information. Intake runs through Phreesia, Formstack or HIPAA-enabled JotForm, encrypted, access-controlled and never emailed as plain text.
Panel Status Stated Honestly Everywhere
Accepting new patients is set per provider and pushed to the site, the Business Profile, Zocdoc and Healthgrades together, so a closed panel stops generating calls the desk has to refuse.
Missed-Call Text-Back on the Clinic Line
Every unanswered call during clinic hours gets an immediate text with a booking link. It costs nothing to run and it recovers the new patients your desk never knew it lost.
Recall That Runs Off the Chart
Overdue A1c, due wellness visits, AWV eligibility dates and chronic care check-ins pulled from the EHR and worked as campaigns, which fills gaps in the template and closes quality measures.
Bilingual and Accessible by Build
English and Spanish throughout, Section 1557 language taglines in place, and WCAG 2.1 AA construction — which matters more once a practice bills Medicare or Medicaid.
Tracking Configured for a Health Site
Analytics and ad tags are kept off authenticated portal pages and condition-specific URLs, with what gets sent to third parties decided deliberately rather than by whatever the default snippet collects.
The systems this sector already runs on. We wire the site into them rather than asking you to change how the business works.
- athenahealth
- eClinicalWorks
- NextGen Healthcare
- Epic MyChart
- Tebra
- Phreesia
- Zocdoc
- Luma Health
- Weave
- Availity
Services for Doctors & Medical Practices — Starting From $200
Starting prices are based on basic project requirements. Final pricing depends on scope, features, integrations, number of pages, functionality and specific business requirements.
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callLooking for pricing, contract terms or timelines?
Read all FAQsLet us look at your doctors marketing
Send us your site and current channels. You will get a written read on what is working, what is leaking, and what we would prioritise first — before any proposal.
- Free 15-minute review of your current setup
- Honest answer on whether we are the right fit
- No obligation and no follow-up sequence
Other industries
Grow your Doctors business
Family medicine, internal medicine and independent physician practices — accurate plan lists, payer directory data, booking wired to the EHR you already run, and intake that is safe to submit.