Marketing Built for Family Law
Discreet websites, answer-first content and conflict-checked intake for divorce, custody, support and adoption practices — built for people who research for weeks before they ever call.
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Family Law Attorneys
Typical client results
Performance trend
CompoundingThe problems that keep coming up
Four things we hear on almost every first call in this sector. If two or more sound familiar, the fix is usually structural rather than a bigger budget.
Somebody searches how child support is worked out, reads three firms' pages, closes the tab and does nothing for a season. When they finally call, they call the firm whose page they remember answering the question. A site written to convert on the first visit misses that entire group, because on the first visit there was no decision to convert.
In a contested divorce, the spouse who books the consult first can conflict your firm out for the other side. Meanwhile the calls come at seven in the evening, on Saturdays, and from courthouse car parks. A missed call here is not a lost lead — it is a matter that has gone down the street and cannot come back.
The family tablet, a monitored phone, a work laptop. A retargeting ad for a divorce lawyer trailing that reader around, or a voicemail from your office landing at dinner time, is not a marketing annoyance. In a protective order matter it is a safety problem, and almost no family law site is built with that in mind.
Offer a free consultation and you collect people wanting free advice, people whose spouse has already retained somebody, and people who want forty minutes to talk about something that is not a family matter. Charge for it and the site has to work much harder, because the reader now has to be convinced before they have met anyone.
Nobody wants a public review naming the lawyer who handled their custody case. The opposing party has no such reluctance, and neither does the client who lost a hearing they were always going to lose. That is the review economy a family firm operates in, and it looks nothing like the one a restaurant or a contractor deals with.
Most people who read your page and never make contact are not doubting your ability. They are doing arithmetic. If nothing on the site mentions the consultation fee, what a retainer covers, which matters can be handled flat-fee, or whether payments can be spread, the reader assumes the worst figure and stops there.
How We Fix It for Family Law
Four moves, in this order. The sequence matters more than any individual tactic.
We Build the Intake, Not Just the Site
Family firms lose more matters at the phone than in marketing. Conflict capture, after-hours cover, call recording review and callback discipline get designed alongside the pages, because a beautiful site feeding an unanswered line changes nothing.
Discretion Is a Build Requirement Here
Quick exit, retargeting suppression on sensitive pages, neutral SMS wording and stored contact preferences are standard on our family law builds rather than extras. In this practice area they are part of the duty, not a nice touch.
We Write to Be Reviewed
Copy is drafted to go in front of whoever handles your firm's ethics compliance, with no results guarantees and no certification claim you do not hold. We are not your ethics counsel and we will not pretend to be — we just make the review straightforward.
You Own Every Account
The domain, the site, Google Ads, the Local Services profile, the CRM and every guide we write are registered to the firm from day one. Content that answers is the asset in this practice area, and an asset you cannot take with you is not one.
Published Pricing, 30-Day Terms
Our starting price sits on this site, the scope is agreed in writing before work starts, terms are thirty days and there is no long lock-in. A firm that quotes clients honestly should be able to buy the same way.
Services That Work for Family Law
The channel mix we usually recommend in this vertical.
Everything a family law business needs, under one team
Website solutions
- A page per matter — contested divorce, uncontested divorce, custody and modification, enforcement, child support, protective orders, step-parent adoption, CPS defence — rather than one page headed Family Law
- Answer-first guides written to the reader's state and county: how support is calculated, what a temporary orders hearing involves, how a possession schedule works in practice, what a filing waiting period means
- A quick-exit control, a short note on private browsing, and a contact-preference field on every form so somebody can say text only, no voicemail, or do not email
- Fees written in plain terms: the consultation fee, what a retainer actually is, how trust funds are drawn down, which matters can be flat-fee and whether payments can be spread
- Attorney profiles carrying bar admissions, board certification in family law where it is genuinely held, mediation or collaborative training, and the languages each attorney actually speaks
- Spanish pages written rather than machine-translated, which matters in border and military communities where a client and a co-parent may not read the same language
Lead generation
- Consultation booking that captures the other party's name and clears the conflict check before the appointment is confirmed
- Intake that asks the county, whether children are involved, whether anything has been filed already, and whether a hearing is on the calendar
- Google Local Services Ads with the screened-lawyer badge running alongside search on matter-level terms rather than divorce lawyer near me alone
- After-hours answering through Smith.ai or Ruby, working from a script that takes the conflict details and the safe callback preference, not just a name and number
- Call tracking split by matter type and by county, so custody modification spend is not judged against divorce numbers
- Referral paths built for therapists, financial advisers, realtors and the attorneys who send family work out
Marketing
- Content aimed at the questions people type in a crisis, with every claim checked against your state bar advertising rules before it publishes
- Local SEO across the counties you actually file in, since venue rather than city decides who can hire you
- Paid social written around the firm and the information, because Meta's personal attributes policy rejects copy that addresses the reader's divorce directly
- Retargeting deliberately limited or switched off on protective order, family violence and custody pages
- Generative engine optimisation so answer engines quote your state-specific guides instead of a national aggregator's version
- Campaign timing that follows the practice — the January filing rise, summer possession disputes, back-to-school modification season
Social media
- Short video answering one question per clip, which reaches people who will not sit and read a long guide in a house with other people in it
- A Google Business Profile kept current on entrance, parking, languages spoken and firm-written answers in the Q&A section
- Attorney LinkedIn used for the referral network: therapists, CPAs, mediators and the attorneys who decline family matters
- Educational posting that never uses a client's story, however anonymised, because in a family matter both parties recognise themselves
CRM & GoHighLevel
- Lawmatics or Clio Grow pipelines mapped to the real stages: enquiry, conflict cleared, consult booked, consult held, agreement sent, retainer received
- The conflict check recorded against every enquiry before anybody discusses facts
- Contact preference stored on the record, so no text lands on a phone the other party reads
- Consults that did not retain kept in a follow-up sequence, since people often come back a season later
- Missed-call text-back worded so it reveals nothing about the matter to whoever picks up the phone
Automation
- Fee agreement and engagement letter issued from Clio or Lawmatics with e-signature and the trust deposit taken through LawPay in the same pass
- Client questionnaires — income, assets, children's schedules, key dates — collected before the first meeting instead of during it
- Evergreen retainer top-up requests triggered when the trust balance falls below the threshold in the agreement
- Payment plan reminders that go out without a paralegal chasing them
- Hearing and deadline reminders by text with the document checklist attached
- Review requests timed to matter close, routed through a private feedback step first, and suppressed entirely on matters where asking would be wrong
E-commerce
- Consultation fees charged at the point of booking through LawPay, so the diary holds people who have already committed something
- Flat-fee uncontested divorce and document preparation packages sold with the scope limits written plainly on the page
- Payment plans and legal fee financing offered at signature rather than negotiated over the phone
- Card and ACH payments routed correctly between the operating account and IOLTA trust, with processing fees never taken from trust
Features this sector actually needs
Conflict Check Before the Calendar
The booking flow asks for the other party's name and checks it against your matter list before the appointment confirms. It prevents the consult that would conflict you out, and the awkward call the next morning.
Quiet Browsing by Design
A quick-exit control that leaves for a neutral page, a short private-browsing note, contact preferences on every form, and retargeting suppressed on the pages where a follow-up ad on a shared screen would be a problem.
Matter-Type Intake and Routing
The form asks county, children, what has been filed and whether a hearing is already set. An emergency protective order enquiry rings a phone; a step-parent adoption enquiry joins a queue with the right questionnaire attached.
Fees Written Down
Consultation fee, what a retainer covers and how it is drawn down, which matters can be flat-fee, and how payment plans work. It costs you the calls that were never going to retain and keeps the ones that were.
Answer-First Guide Library
Support calculations, possession schedules, temporary orders, modification and enforcement — written to your state and cited to the actual guideline, and structured so search and answer engines can lift the answer with your firm attached.
After-Hours Capture
Answering service integration with a conflict-aware script, plus missed-call text-back in wording that says nothing about the matter. Most family enquiries land outside office hours, which is when most firms lose them.
Engagement and Trust Deposit in One Flow
A cleared consult moves to the fee agreement with e-signature and the retainer deposit taken through LawPay, routed to trust rather than operating, and the CRM stage advances without anyone updating it.
Bar-Compliant Copy Layer
Disclaimers, no-guarantee wording, correct phrasing for board certification and specialisation claims, and the file kept ready in the states that require advertising submissions.
The systems this sector already runs on. We wire the site into them rather than asking you to change how the business works.
- Clio Grow
- Clio Manage
- MyCase
- Smokeball
- Lawmatics
- LawPay
- Smith.ai
- CallRail
- OurFamilyWizard
- DocuSign
Services for Family Law Attorneys — Starting From $200
Starting prices are based on basic project requirements. Final pricing depends on scope, features, integrations, number of pages, functionality and specific business requirements.
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callLooking for pricing, contract terms or timelines?
Read all FAQsLet us look at your family law marketing
Send us your site and current channels. You will get a written read on what is working, what is leaking, and what we would prioritise first — before any proposal.
- Free 15-minute review of your current setup
- Honest answer on whether we are the right fit
- No obligation and no follow-up sequence
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Grow your Family Law business
Discreet websites, answer-first content and conflict-checked intake for divorce, custody, support and adoption practices — built for people who research for weeks before they ever call.