Marketing Built for Law Firms
Websites, practice-area architecture and intake systems for general practice, corporate and commercial firms — built so a qualified matter reaches an attorney before the caller tries the next name on the list.
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Law Firms
Typical client results
Performance trend
CompoundingThe problems that keep coming up
Four things we hear on almost every first call in this sector. If two or more sound familiar, the fix is usually structural rather than a bigger budget.
A form that says tell us about your matter invites a prospective client to hand over facts before anyone has checked names. Under the prospective-client rule that disclosure can disqualify the firm from the other side of the same dispute, which in commercial work is often the side that was going to pay. Most firm websites are built as though conflicts are an administrative step after the consultation.
A company director scanning a menu of family law, criminal defence, probate, closings and business formation concludes you dabble in all of it. The breadth is what pays the overhead, so removing it is not the answer, but a single services page listing everything quietly loses the transactional buyer to a firm that appears to do nothing else.
A partner spends forty-five minutes discovering the caller wanted free advice on a lease, or is in a state where nobody in the firm is admitted, or has a matter worth less than the retainer. Nothing about that call was recoverable, and the intake form asked for name, email and message.
Attorney pages are the most-read pages on almost every firm site, and they are usually a CV — law school, admissions, memberships, a bar association committee. The buyer wanted deal types, industries, transaction ranges and which courts you have actually stood in. The credentials matter, but they belong under the track record rather than in place of it.
A demand letter arrives on a Friday afternoon and the recipient calls three firms in twenty minutes. Two take a message. The site sends the enquiry to a shared inbox nobody opens until Monday, by which point the matter is opened elsewhere and you never learn the enquiry existed.
Specialist and expert are restricted unless a state board has certified it, admissions have to be stated where an attorney is not licensed everywhere the firm markets, and several states require the selection methodology alongside a recognition badge. Vendors paste boilerplate and hope. The exposure sits with the attorney, not the vendor.
How We Fix It for Law Firms
Four moves, in this order. The sequence matters more than any individual tactic.
We Build for Intake, Not Applause
Most firms lose more between the enquiry and the engagement letter than they ever lose in the ad account. We instrument that stretch first — response times, answered calls, consultations that converted — and treat the design as the part that serves it.
Compliance Reviewed Before It Publishes
Claims, disclaimers, admissions and badge language are checked against your state's advertising rules before anything goes live, and structured so your own compliance read takes minutes. The exposure is the attorney's, so the burden should not be.
You Own the Site, Domain and Content
Everything is registered to the firm from day one. Plenty of legal platforms license the content and hold the domain, which turns leaving into starting over. Your practice-area pages are an asset, and an asset you cannot take with you is not one.
Reported on Signed Matters
Sessions and impressions do not pay salaries. Reporting runs on qualified enquiries, consultations held, engagement letters signed and cost per signed matter by practice area, because those are the numbers a managing partner can act on.
Published Pricing, 30-Day Terms
Our starting price is published, terms are thirty days and there is no long lock-in. A firm that asks clients to trust a fee estimate should be able to see one before it commits.
Services That Work for Law Firms
The channel mix we usually recommend in this vertical.
Everything a law firms business needs, under one team
Website solutions
- One page per matter type rather than per department — asset purchase, entity formation, commercial lease dispute and shareholder deadlock are four buyers, not four bullets
- Attorney bios led by closed matter types, industries served, transaction ranges and courts, with admissions by state stated plainly and the CV kept underneath
- A conflict-safe intake path that collects parties and adverse parties before it collects any facts about the matter
- State bar disclaimers, no-attorney-client-relationship notices and recognition badge methodology written into the template rather than pasted page by page
- A resource library of the material clients ask for anyway — formation checklists, clause explainers, filing calendars, board resolution templates
- Per-office pages carrying their own phone number, admissions and directions where the firm sits in more than one city
Lead generation
- Intake that asks entity type, jurisdiction, opposing party, deadline and budget expectation before a calendar opens
- Call tracking split by practice area through CallRail, so a small employment question and a seven-figure acquisition stop being one number
- After-hours answering through Smith.ai or Answering Legal, written into Clio Grow as a lead with a transcript instead of sitting as a voicemail
- Paid search on matter-shaped terms — non-compete enforceability, personal guarantee, buy-sell agreement, commercial eviction — rather than the phrase business lawyer
- Google Screened verification and Local Services Ads where the practice area qualifies, since those units sit above the paid results
- Referral pages built for CPAs, bankers and co-counsel to forward, tracked so you know which source produces which matters
Marketing
- Long-form answers to what owners genuinely search — series LLC against a traditional one, contractor classification exposure, what a personal guarantee actually binds
- Practice-area SEO built page by depth, because search treats legal advice as a your-money-or-your-life topic and thin pages do not hold position
- Generative engine optimisation so answer engines cite the firm and the named attorney with the correct jurisdiction attached
- Client and referral-source email covering statute changes, filing deadlines and new decisions that alter a client's exposure
- Chamber talks, webinars and CLE sessions with registration, reminders and the follow-up sequence built before the invitation goes out
- Martindale-Hubbell, Justia and Avvo profiles kept accurate, because they still rank on searches for the firm's own name
Social media
- LinkedIn first — the company buyers and the accountants who refer them are there, and almost nowhere else that matters
- Attorney accounts carrying commentary on rule and statute changes, which travels considerably further than anything the firm page posts
- Google Business Profile maintained per office, with review requests sent only in the manner the state bar permits
- Recognition and ranking listings published with the selection methodology stated, which some states require and all clients quietly check
- Case results and matter outcomes posted only where the rules allow them, with the required disclaimer attached rather than added later
CRM & GoHighLevel
- Clio Grow or Lawmatics pipelines mapped to the real stages: enquiry, conflict check, consultation, engagement letter, retainer received
- Client and matter records written through to Clio Manage, MyCase or Smokeball so nobody retypes an intake into a second system
- Missed-call text-back on every office line, because the caller holding a demand letter is dialling two other firms
- Engagement letter status visible in the pipeline, so a letter sitting unsigned for a week surfaces without a partner chasing it
- Dormant client reactivation — a company you incorporated three years ago has since signed leases, hired staff and taken on debt
Automation
- Conflict check requests raised automatically from the intake record, with the matter held until it clears
- Engagement letters and fee agreements populated from the intake and sent for signature through DocuSign
- Retainer requests routed through LawPay so the deposit reaches the trust account and processing fees never come out of client funds
- Deadline and renewal reminders for annual reports, registered agent renewals, contract expiries and non-compete review dates
- Consultation confirmations, reminders and no-show recovery, which is where the unbilled hour usually goes
- Review requests sent on a delay, only on matters that closed well, and only through channels the bar permits
E-commerce
- Flat-fee work sold without a call — entity formation, registered agent service, trademark filing, single-contract review
- Outside general counsel subscriptions billed monthly with the scope, the included hours and the exclusions stated on the page
- Consultation fees taken at booking through LawPay, which does more to cut no-shows than any reminder sequence
- Templates, toolkits and playbooks your attorneys have already drafted, sold to buyers who were never going to retain hourly
- Payment plans and trust deposits handled so operating and client funds never land in the same account
Features this sector actually needs
Conflict-Safe Intake
The form collects the client, the entity and every adverse party first, and only opens the narrative field once the check clears. It protects the firm from taking disqualifying information from somebody who was never going to become a client.
Matter-Type Page Architecture
A page per matter type, each with its own intake questions, tracked number and responsible attorney. A shareholder dispute and an asset purchase are different buyers with different urgency, and one services page serves neither.
Bios Built as Track Record
Closed matter types, industries served, transaction ranges, courts appeared in, reported decisions and speaking history — with admissions by state stated up front and the credentials underneath rather than on top.
Qualification Before the Calendar
Entity type, jurisdiction, opposing party, deadline and budget expectation asked at the form. Matters that clear the bar book an attorney directly; the rest receive a resource and a nurture path instead of an unbilled hour.
Engagement and Trust Payment Flow
A qualified matter pushes the engagement letter into DocuSign and the retainer request into LawPay, with the deposit reaching the trust account and the matter opening in Clio without anyone rekeying it.
Bar Compliance in the Template
Disclaimers, no-relationship notices, admissions statements, results caveats and badge methodology are template-level, so a new practice page cannot publish without them and a rule change is one edit rather than forty.
Referral Source Toolkit
Pages a CPA, banker or co-counsel can forward without embarrassment, each tracked to its source, so you finally know which relationships send matters and which send enquiries.
Deadline and Renewal Automation
Annual report filings, registered agent renewals, contract expiries and review dates trigger client outreach on their own. It is the cheapest recurring work a business practice already owns and rarely bills.
The systems this sector already runs on. We wire the site into them rather than asking you to change how the business works.
- Clio Manage
- Clio Grow
- Lawmatics
- MyCase
- Smokeball
- LawPay
- Smith.ai
- CallRail
- DocuSign
- NetDocuments
Services for Law Firms — Starting From $200
Starting prices are based on basic project requirements. Final pricing depends on scope, features, integrations, number of pages, functionality and specific business requirements.
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callLooking for pricing, contract terms or timelines?
Read all FAQsLet us look at your law firms marketing
Send us your site and current channels. You will get a written read on what is working, what is leaking, and what we would prioritise first — before any proposal.
- Free 15-minute review of your current setup
- Honest answer on whether we are the right fit
- No obligation and no follow-up sequence
Other industries
Grow your Law Firms business
Websites, practice-area architecture and intake systems for general practice, corporate and commercial firms — built so a qualified matter reaches an attorney before the caller tries the next name on the list.