Marketing Built for Manufacturing
Spec-led websites and demand generation for contract, OEM and industrial manufacturers — capability pages, downloadable CAD and RFQ forms wired to the ERP your plant already runs.
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Manufacturing & Industrial
Typical client results
Performance trend
CompoundingThe problems that keep coming up
Four things we hear on almost every first call in this sector. If two or more sound familiar, the fix is usually structural rather than a bigger budget.
A design engineer types 316L deep drawn enclosure IP67, or a hardness spec, or a part number stamped on the component in front of them. A homepage promising quality and precision matches none of those queries, and the shop that published its tolerance table gets the click.
Engineers design around the models they can pull into SOLIDWORKS today. A component with no STEP or IGES file never enters the assembly, so it never reaches the bill of materials — and the decision is made long before purchasing sends anyone an RFQ.
Name, email, message. Then four emails to establish quantity, annual usage, material, tolerance, finish and whether a drawing exists. Protolabs and Xometry return a price the same afternoon, so the estimate that arrives on Thursday is competing against one that landed on Monday.
Decades of product data sits inside a downloadable catalogue and a folder of datasheets. Search engines index the wrapper, not the specification, so every dimension, material grade and part number in that file is invisible to the engineer looking for exactly it.
Manufacturer's reps and distributors carry your line on commission, and an RFQ form that quotes direct reads as the factory competing with them. So the site gets neutered into a brochure, and the enquiry that should reach the territory rep the same morning sits in a shared inbox instead.
An engineer downloads a model in spring, the design freezes over the summer, and purchasing issues the order the following winter. Analytics records a bounce and a cold start. Without a record joining the two, the channel that actually won the programme gets cut at budget time.
How We Fix It for Manufacturing
Four moves, in this order. The sequence matters more than any individual tactic.
You Own Every Account
The site, the domain, the CAD library, the ad accounts, the analytics and the ERP connection are registered to your company from day one. Your part data is yours, and it leaves with you if we ever part.
We Write From the Drawing
Capability copy comes out of your travellers, your inspection reports and a walk of the floor — not a keyword tool. An engineer can tell inside a paragraph whether the writer has ever seen the process.
Sixteen Years, 3,000-Plus Businesses
Across sixteen years and 3,000-plus businesses we have built the job-shop RFQ and the industrial supply catalogue, sometimes for the same company. They need different pages, different forms and completely different follow-up.
We Design Around Your Channel
Reps and distributors get mapped before the first page is built. Territory routing, where-to-buy pages and quote-only paths for channel-priced products are decided in the plan, not patched after the first angry phone call.
Published Pricing, 30-Day Terms
Our starting price is published, terms are thirty days and there is no long lock-in. A manufacturer quoting programmes eighteen months out should not be asked to sign a longer commitment than its own customers offer.
Services That Work for Manufacturing
The channel mix we usually recommend in this vertical.
Everything a manufacturing business needs, under one team
Website solutions
- Capability pages carrying the machine list, work envelope, tonnage, axis count, tolerance band, materials and finishing — the detail an engineer filters on
- A page per part number, generated from your ERP or PIM, so a search for the number lands on the part rather than a category
- Downloadable CAD in STEP, IGES, DXF and native SOLIDWORKS, gated with a form only where the trade is fair
- RFQ forms that capture quantity, annual usage, material, tolerance, finish, certification requirement and the drawing file in one pass
- A quality panel publishing ISO 9001, AS9100D, IATF 16949, ITAR registration and RoHS or REACH declarations with certificate numbers
- Filterable navigation by alloy, gauge, process, tonnage and tolerance class instead of a menu written in adjectives
Lead generation
- RFQ routing by ZIP code and product line to the rep or distributor who owns the territory, with a where-to-buy path that supports the channel
- Paid search built on part numbers, competitor cross-references and material-plus-process phrases rather than category words
- LinkedIn campaigns targeted by job function — design engineer, quality manager, commodity buyer — instead of by company headcount
- Gated content engineers will actually trade an email for: tolerance guides, material comparison tables, DFM checklists
- Thomasnet and IEEE GlobalSpec measured on cost per qualified RFQ against your own site, never on impressions
- Call and form tracking split by programme: prototype, production, aftermarket parts and MRO
Marketing
- SEO built on the vocabulary of the drawing — alloy designations, ASTM and AMS specs, process names, tolerance class, finish callouts
- Cross-reference pages for competitor and obsolete part numbers, where the search intent is already replacement
- Technical content written for engineers rather than at them: DFM, tolerance stack-up, material selection, finishing trade-offs
- Generative engine optimisation, because an engineer asking an assistant to name suppliers for a process gets a list of names and no link
- Campaigns built around IMTS, FABTECH and PACK EXPO — pre-show meeting booking, booth-scan follow-up, post-show nurture
Social media
- Shop-floor process video — five-axis cuts, press brake forming, injection tooling, weld passes — which is the content engineers actually watch
- LinkedIn as the primary channel, because the buying committee lives there and effectively nowhere else
- YouTube treated as a technical library: capability walkthroughs, tooling, inspection and plant tours
- Employer content for the skilled trades, competing for machinists, welders and maintenance techs against the plant down the road
- Proof without names: process, tolerance held, cycle time and first-article results published where the customer sits under NDA
CRM & GoHighLevel
- HubSpot or GoHighLevel pipelines built to the real stages — RFQ, quote, sample, first article, PPAP, production
- Account-level records where the design engineer, the buyer and the quality manager are three contacts on one opportunity
- Territory and rep assignment rules that match the sales map you already publish
- CAD download history attached to the contact, so an estimator knows which part was pulled and when
- Quote history that survives a salesperson leaving with their laptop
Automation
- RFQ acknowledgement within minutes, with the drawing already attached to a record in your ERP or quoting system
- Nurture measured in months, keyed to the specific model an engineer downloaded rather than a generic drip
- Follow-up that treats a spec freeze, a rebid and a lost quote as three different events with three different messages
- Sample and first-article requests routed to quality rather than into the sales queue
- Reorder prompts on repeat production parts, triggered by actual consumption instead of a calendar reminder
E-commerce
- Catalogue commerce for standard components with configurable attributes, quantity breaks and live stocking status
- Net-terms account checkout alongside card payment, with credit applications and tax exemption certificates handled online
- Punchout catalogue support for customers buying through Coupa, Ariba or Jaggaer
- Product data pushed from PIM to storefront, so one spec change updates the datasheet, the drawing and the listing together
- A separate quote-only path for anything machined, tooled or custom, because those never belong in a cart
Features this sector actually needs
Capability Pages, Not Brochure Pages
Machine list, work envelope, tonnage, axis count, tolerance band, materials and finishing published on the page, so an engineer can qualify you in or out without sending an email.
CAD That Gets Specified
STEP, IGES, DXF and native SOLIDWORKS files served per part number. The model dropped into an assembly usually decides which part appears on the bill of materials.
RFQ Forms That Start the Quote
Quantity, annual usage, material, tolerance, finish, certification requirement and the drawing file captured in one pass, so estimating begins instead of a chain of clarifying emails.
Part Number and Cross-Reference Search
Every part number, obsolete equivalent and competitor cross-reference gets a URL of its own, so a buyer pasting a number into Google lands on your equivalent part.
Quality and Compliance Panel
ISO 9001, AS9100D and IATF 16949 certificates published with their numbers and expiry dates, alongside RoHS, REACH and ITAR registration status, where procurement looks first.
Territory-Aware RFQ Routing
Enquiries assigned by ZIP code to the rep or distributor who owns the territory, with a where-to-buy path that supports the channel rather than quietly competing with it.
Datasheets a Search Engine Can Read
Specifications rendered as HTML pages rather than locked inside a PDF catalogue, with the PDF still downloadable for the file a buyer attaches to the purchase order.
ERP-Fed Part Data
Stocking status, lead time and specification pulled from Epicor Kinetic, Infor CloudSuite or JobBOSS2, so the website stops disagreeing with the shop floor and the shipping dock.
Attribution Across a Long Cycle
The CAD download in March and the purchase order in November joined into one record, so buying cycles measured in quarters stop reading as bounced sessions.
The systems this sector already runs on. We wire the site into them rather than asking you to change how the business works.
- Epicor Kinetic
- Infor CloudSuite Industrial
- JobBOSS2
- Paperless Parts
- CADENAS PARTsolutions
- TraceParts
- Epicor CPQ
- Akeneo PIM
- Thomas WebTrax
Services for Manufacturing & Industrial — Starting From $200
Starting prices are based on basic project requirements. Final pricing depends on scope, features, integrations, number of pages, functionality and specific business requirements.
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callLooking for pricing, contract terms or timelines?
Read all FAQsLet us look at your manufacturing marketing
Send us your site and current channels. You will get a written read on what is working, what is leaking, and what we would prioritise first — before any proposal.
- Free 15-minute review of your current setup
- Honest answer on whether we are the right fit
- No obligation and no follow-up sequence
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Grow your Manufacturing business
Spec-led websites and demand generation for contract, OEM and industrial manufacturers — capability pages, downloadable CAD and RFQ forms wired to the ERP your plant already runs.