Marketing Built for Restaurants & Food
Restaurants, cafes, bakeries, food trucks, caterers and speciality grocers — profile photos that decide the choice, menus that index, and online ordering you own rather than rent.
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Restaurants & Food Service
Typical client results
Performance trend
CompoundingThe problems that keep coming up
Four things we hear on almost every first call in this sector. If two or more sound familiar, the fix is usually structural rather than a bigger budget.
A PDF menu forces a pinch-and-zoom on the phone that most guests abandon, carries no structured data for search engines, cannot show a sold-out item, and takes a designer and a re-upload every time a price moves.
DoorDash, Uber Eats and Grubhub take a commission per order plus card fees and promoted-listing spend. Most operators know the headline rate and have never run the arithmetic across a full month against food cost and labour.
Photos, hours, the most recent reviews and the map pin settle the choice on the results page. A profile with stale hours and twelve photos loses to a competitor with two hundred, whatever the website looks like.
Every marketplace order hands the platform a phone number and an email you never see. You are renting customers you already paid to acquire, and you cannot text them when the dining room is empty on a Tuesday.
Prices move with beef and egg costs, specials rotate weekly, and items get 86'd at seven. When the menu lives in the site, the POS and each marketplace, those versions drift and guests arrive expecting a price you stopped charging.
OpenTable or Resy holds the book while the website merely links out to it. The guest leaves your domain to book, no-show terms are never set, and the guest record never joins the list you are trying to build.
How We Fix It for Restaurants & Food
Four moves, in this order. The sequence matters more than any individual tactic.
You own the guest list
Domain, hosting, Google Business Profile, ordering platform and ad accounts are registered in your business name from day one. The phone numbers and emails your guests hand over stay yours.
We do the marketplace arithmetic
Before recommending anything we total a month of commission, card fees, promoted listings and refunds against food and labour on those orders, so keeping or tapering is decided on your numbers.
Published prices, 30-day terms
Every price sits on this site before you speak to anyone. Work runs on 30-day terms with no long lock-in — margins here are counted in points, and a contract that has outlived its usefulness is simply one more fixed cost.
Sixteen years in local search
Sixteen years and more than 3,000 businesses served. In this trade the profile sells harder than the website does, so photography, hours and review replies are treated as the primary channel rather than housekeeping. Google Partner, Meta Business Partner, BBB Accredited.
Services That Work for Restaurants & Food
The channel mix we usually recommend in this vertical.
Everything a restaurants & food business needs, under one team
Website solutions
- Menus built as real HTML pages with Schema.org Menu and MenuItem markup, never a PDF download
- Mobile-first pages that load on the pavement outside, where the decision is actually made
- Ordering and reservation actions visible on every screen rather than buried in a navigation drawer
- One page per location with its own hours, parking, patio, phone number and map embed
- Photography galleries sized and compressed so the food loads sharp without stalling the page
- Allergen, dietary and heat-level information structured and filterable instead of a footnote
Lead generation
- The Google Business Profile order action pointed at your own link rather than a marketplace's
- Owned online ordering through Toast, Square or ChowNow so the guest record stays with you
- Reservation widgets embedded in the page instead of a button that hands the guest to OpenTable
- Catering and private-event forms that capture headcount, date, service style and budget up front
- Waitlist and text-when-ready flows for counter-service and no-reservation formats
- Loyalty signup captured at the point of order, not a card the host stand forgets to hand out
Marketing
- Photo and post cadence on the profile — new dishes weekly, because image recency moves the map result
- Local SEO for the searches that actually convert: the cuisine noun, "near me" and "open now"
- Menu-item SEO for dishes people search by name — birria, kolaches, horchata, gluten-free crust
- Review generation timed to the receipt, with replies written the same day including the bad ones
- Paid social geofenced to the trade area at the hours people decide where to eat
- Email and SMS aimed at the shifts that are quiet, measured in covers rather than opens
Social media
- Short vertical video shot on the pass and in the kitchen, which is the format the feed already rewards
- Instagram and TikTok grids treated as a second menu, because that is how they are read
- User-generated content rights secured and reposted rather than left sitting in the tagged tab
- Food truck location posts automated from the schedule so the pin is never yesterday's
CRM & GoHighLevel
- GoHighLevel lists segmented by order channel, average ticket and days since last visit
- Guest records merged across ordering, reservations and loyalty so one person is one record
- Catering pipeline running from enquiry through tasting, deposit, event date and follow-up
- Lapsed-guest segments built from real order history rather than a guess at who stopped coming
Automation
- Winback texts triggered when a regular passes a set number of days without ordering
- Birthday and anniversary offers pulled from the reservation and loyalty records
- Review requests fired when the order status flips to complete inside the POS
- Menu changes pushed once and synced to the site, the profile, the ordering platform and the marketplaces
- Weather and event rules that lift delivery promotion when the dining room will be quiet
E-commerce
- Gift cards sold on your own site with the balance living in the POS rather than a separate ledger
- Pickup and delivery ordering with your own dispatch through DoorDash Drive or a house driver
- Catering and platter ordering with lead times, minimums and delivery zones enforced at checkout
- Meal-prep and subscription plans billed weekly, with skip and pause handled by the customer
- Shipping for the goods that travel — coffee, sauces, salsa, seasoning, shelf-stable baked goods
Features this sector actually needs
Menus that search engines read
Every item, price, description and allergen tag rendered as HTML with Menu schema, so dish names can surface in search results and a screen reader can get through them.
One menu source, four destinations
The menu is edited once and pushed to the site, the Google Business Profile, the ordering platform and the marketplaces, so a price rise does not survive in three stale copies.
Order button that keeps the margin
Your own ordering link placed ahead of marketplace buttons everywhere it appears, including the profile order action most operators have never claimed from the platform that filled it in.
Photo pipeline for the profile
Dish photography compressed and uploaded on a schedule rather than in bursts, because photo count and recency move the map result further than most on-page work does.
Reservations without leaving
OpenTable, Resy or SevenRooms embedded in the page with party size and time chosen before the handoff, and the guest record written back to your own list.
86'd items disappear live
Items marked out of stock in Toast or Square drop off the published menu immediately, so nobody drives across town for a dish that ran out at seven.
Catering forms that scope the job
Headcount, date, service style, dietary counts and delivery zone collected in one pass, with minimums and lead times enforced before the enquiry ever reaches a manager.
Hours that are actually true
Holiday hours, kitchen close times and patio availability edited in one place and reflected on the profile, since "open now" filtering removes you the moment they drift.
The systems this sector already runs on. We wire the site into them rather than asking you to change how the business works.
- Toast
- Square for Restaurants
- Clover
- OpenTable
- Resy
- SevenRooms
- ChowNow
- Otter
- Tripleseat
Services for Restaurants & Food Service — Starting From $200
Starting prices are based on basic project requirements. Final pricing depends on scope, features, integrations, number of pages, functionality and specific business requirements.
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callLooking for pricing, contract terms or timelines?
Read all FAQsLet us look at your restaurants & food marketing
Send us your site and current channels. You will get a written read on what is working, what is leaking, and what we would prioritise first — before any proposal.
- Free 15-minute review of your current setup
- Honest answer on whether we are the right fit
- No obligation and no follow-up sequence
Other industries
Grow your Restaurants & Food business
Restaurants, cafes, bakeries, food trucks, caterers and speciality grocers — profile photos that decide the choice, menus that index, and online ordering you own rather than rent.