Marketing Built for Roofing
Residential and commercial roofers - instant satellite measurement quoting, storm pages held on standby, compliant claim intake and a brand that survives the search after a door knock.
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Roofing Contractors
Typical client results
Performance trend
CompoundingThe problems that keep coming up
Four things we hear on almost every first call in this sector. If two or more sound familiar, the fix is usually structural rather than a bigger budget.
One hail or wind event fills the board for a season, and the next one misses your county entirely. Budgets set by the month are always wrong: overspending through the flat weeks, then capped at exactly the moment the storm map lights up and every roofer in the state bids the same terms.
After a storm the first contact is a canvasser on the porch, not a Google search. The search happens thirty seconds later, on a phone, on your company name - and what decides it is a real address, recent reviews and some evidence you were here before the storm and will be after it.
Out-of-state crews arrive after a hail event, sign whatever they can and leave before the first callback. The homeowners they burned interrogate the next roofer harder, so a local firm now has to prove permanence - yard, registration, insurance, warranty terms - before it gets to talk about the roof.
A signed contract is not a scheduled job. Scope has to be agreed with the adjuster, supplements filed in Xactimate, depreciation released after completion and the mortgage company endorsement chased on the cheque. Marketing that only fills the top of the funnel widens a queue that is already stuck in the middle.
Texas keeps public adjusting separate from contracting, and prohibits advertising, paying, rebating or absorbing a homeowner's deductible. Website copy written by somebody who does not know that - 'we handle your claim', 'no out-of-pocket cost' - turns a headline into a compliance problem.
A homeowner paying out of pocket defers for months and decides on finance terms. A facility manager buying TPO or modified bitumen decides on approved-applicator status, NDL warranty eligibility and how fast you answer a leak. A claims-shaped website serves neither of them.
How We Fix It for Roofing
Four moves, in this order. The sequence matters more than any individual tactic.
We plan for the quiet half of the year
Storm marketing is easy to sell and easy to waste. The build assumes the months when no hail falls - repair, maintenance, retail replacement, commercial service - so the business is not rebuilt from zero every time the weather goes quiet.
Claim copy written inside the rules
We will not publish 'we handle your claim' or 'no out-of-pocket cost' on a roofing site. Texas keeps public adjusting separate from contracting and treats deductible absorption as an offence, so the claim pages explain the process without stepping over that line.
You own every account
Domain, hosting, Google Business Profile, ad accounts and call tracking are registered in your company name from day one. The tracking number printed on the truck, and its call history, stay with you if you leave.
Published prices, 30-day terms
Every price sits on this site before you speak to anyone, and work runs on 30-day terms with no long lock-in. That matters in a trade where one missed storm season changes what you can spend.
Sixteen years, verified platforms
Sixteen years and more than 3,000 businesses served, with Google Partner, Meta Business Partner, Microsoft Advertising and BBB Accredited status. Profile verification, call tracking and conversion setup are handled as part of the build.
Services That Work for Roofing
The channel mix we usually recommend in this vertical.
Everything a roofing business needs, under one team
Website solutions
- Instant roof measurement and a price band from satellite data through Roofr, EagleView or Hover, instead of a promise that somebody will ring back
- Separate paths for storm claims, retail replacement, leak repair and commercial service, because the first question is different for each
- Proof of permanence placed high on the page: physical yard address, years working the area, insurance certificate and the workmanship warranty in plain terms
- Hail and wind pages written and staged before the season, then published against a specific date of loss and the ZIP codes actually crossed
- Job galleries pulled from CompanyCam and sorted by roof system and neighbourhood rather than stock shingle photography
- Financing pre-qualification sat beside the estimate, which is where a retail replacement usually stalls
Lead generation
- Brand search defence, because after a knock the homeowner searches your company name and chasers bid on it
- Storm campaigns held on standby and released against hail and wind reports, targeted to the ZIP codes the event crossed
- Leak, repair and maintenance search running through the flat months so the crews and the pipeline are not idle between events
- Missed-call text-back and on-call routing for the tarp line, where the caller has water coming through a ceiling tonight
- Canvassing fed into the same intake - door hangers, yard signs and QR codes landing in one tracked pipeline alongside web forms and SalesRabbit territories
- Long-tail estimate follow-up, because a roof quote declined in spring is often signed after the next storm
Marketing
- Google Business Profile kept current with roof systems, service lists, post-event updates and photographs of work finished this month
- City and neighbourhood pages built around the storms that crossed them, the roof systems used there and the inspection office that signs the work off
- Claim-process content that answers what homeowners actually ask: actual cash value against replacement cost, recoverable depreciation, supplements, why the mortgage company is on the cheque
- Review requests timed to final inspection and again to the release of depreciation, the two points where a homeowner feels the job is finished
- Manufacturer certification explained as a buying criterion rather than shown as a badge - what GAF Master Elite or Owens Corning Platinum Preferred changes about the warranty
- Off-season budget moved into repair, maintenance and gutter work rather than paused, so the profile and the pipeline stay warm
Social media
- Before and after sets by roof system, published from CompanyCam and drone captures, aimed at the ZIP codes a storm actually crossed
- Nextdoor presence, where 'who did your roof' gets asked and answered by neighbours after every event
- Short video showing what hail bruising looks like on a shingle and what an adjuster marks, which is the first question every homeowner has
- Crew and canvasser recruitment run before storm season, because unstaffed capacity is the real ceiling on a storm year
CRM & GoHighLevel
- GoHighLevel pipelines split by claim, retail replacement, repair and commercial service, because they move at completely different speeds
- Claim stages tracked as stages: adjuster inspection booked, scope agreed, supplement filed, work complete, depreciation released
- Canvassed doors and web enquiries held in one pipeline, so the rep and the office are not working from two lists
- Estimate follow-up that runs for months rather than days and stops the moment a contract is signed
- Property records holding roof age, system and warranty date, so a repair customer is contacted when replacement is genuinely due
Automation
- Instant text back with the measurement and price band the moment an address is submitted
- Weather triggers that publish the staged storm page and raise budget on the affected ZIP codes, rather than waiting for the next meeting
- Adjuster appointment reminders to both the homeowner and the rep, because a missed inspection restarts the slowest part of the claim
- Review requests fired by job status inside AccuLynx or JobNimbus instead of a monthly export
- Document chase for the claim summary, mortgage endorsement and deductible acknowledgement, so the file is complete before a supplement is filed
E-commerce
- Inspection and repair call-out fees taken online, which filters the callers who only ever wanted a free opinion
- Deposits collected at contract signing on retail replacements
- Annual roof maintenance and gutter cleaning plans sold as recurring subscriptions with a card on file
- Financing pre-qualified on the site through Hearth or Service Finance before a sales visit is booked
Features this sector actually needs
A price from an address
The homeowner types the address and gets roof area, pitch, facet count and a price band from satellite measurement through Roofr, EagleView or Hover - not a form that promises a callback.
Claim intake that asks the right things
Carrier, claim number, date of loss, whether the adjuster has already inspected, the deductible and whether a mortgage company sits on the policy, all captured before anybody drives out.
Built for the porch check
The company-name search that happens while your rep is still on the doorstep lands on physical address, years in the market, insurance certificate, registration and warranty terms. The permanence question, answered in one screen.
Storm pages held on standby
Hail and wind pages written before the season and published against a specific date of loss and the ZIP codes crossed, while the demand window is open rather than after it has closed.
Tarp calls skip the quote flow
An active leak needs a person, not an estimator. Emergency pages open with a tapable number, route to the on-call phone outside working hours and text back automatically when a ring is missed.
Financing next to the proposal
Hearth, GreenSky or Service Finance pre-qualification embedded beside the estimate, because retail replacements stall on how to pay far more often than on the number itself.
Photo proof tied to the street
CompanyCam sets and drone captures flow into the matching roof system and neighbourhood page, so the evidence a homeowner reads is a roof they can drive past.
Commercial surveys that scope a building
Membrane type, square footage, roof age, warranty holder, leak history, access and after-hours restrictions collected up front, so the survey visit produces a proposal rather than a first conversation.
The systems this sector already runs on. We wire the site into them rather than asking you to change how the business works.
- AccuLynx
- JobNimbus
- Roofr
- EagleView
- Hover
- CompanyCam
- SumoQuote
- Xactimate
- SalesRabbit
- Hearth
Services for Roofing Contractors — Starting From $200
Starting prices are based on basic project requirements. Final pricing depends on scope, features, integrations, number of pages, functionality and specific business requirements.
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callLooking for pricing, contract terms or timelines?
Read all FAQsLet us look at your roofing marketing
Send us your site and current channels. You will get a written read on what is working, what is leaking, and what we would prioritise first — before any proposal.
- Free 15-minute review of your current setup
- Honest answer on whether we are the right fit
- No obligation and no follow-up sequence
Other industries
Grow your Roofing business
Residential and commercial roofers - instant satellite measurement quoting, storm pages held on standby, compliant claim intake and a brand that survives the search after a door knock.