Marketing Built for Startups
Websites and demand tests for pre-seed and seed startups — MVP sites, investor-facing pages and waitlist funnels built in weeks, while the positioning is still moving.
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Startups & Founders
Typical client results
Performance trend
CompoundingThe problems that keep coming up
Four things we hear on almost every first call in this sector. If two or more sound familiar, the fix is usually structural rather than a bigger budget.
Copy written around January's deck describes a product that changed in March. When the headline, the feature names and the use cases are baked into a designer's layout, a pivot becomes a rebuild — and the rebuild lands the same week the next raise conversation opens.
A partner who liked the DocSend deck spends four minutes checking whether the company exists. A Notion page, a parked domain and a founder LinkedIn with eleven followers is an answer — just not the one you wanted. Diligence starts long before anyone asks for a data room.
Four thousand emails from a Product Hunt launch feels like traction until the first invoice goes out. A free signup costs nothing and proves nothing. Without a qualifying question — current workaround, team size, budget authority — the list tells you how good your launch tweet was.
Organic search compounds, which is exactly the problem. It pays back over quarters, and you need an answer before the next board update. An eighteen-month content programme aimed at a category you may abandon in April is a genuinely poor use of a short runway.
A four-month website build consumes a quarter of the runway before a single customer sees it, and a twelve-month agency contract outlives most seed-stage plans. At this stage the cost of a decision is measured in weeks of burn, not in the invoice attached to it.
Nobody else knows why the product exists yet. So every agency deliverable that arrives as founder homework — approve this, review that, answer forty questions — stalls behind fundraising, hiring and a production incident. Work that needs the founder for six hours a week does not ship.
How We Fix It for Startups
Four moves, in this order. The sequence matters more than any individual tactic.
You Own Every Account From Day One
The domain, the repository, the ad accounts, the analytics property and the CRM are registered to your company, not ours. Investors check this in diligence, and an agency-owned domain is a genuinely awkward conversation.
We Will Tell You to Wait
If the honest read is that you should not buy search work until the positioning settles, we say so and scope something smaller. Selling a long programme to a company that may pivot is how agencies get fired.
Sixteen Years of Watching the Pivot
Across 3,000-plus businesses we have rebuilt sites for companies whose product changed twice before revenue. That experience shows up as what we refuse to hard-code, not as a slide about agility.
Published Pricing, 30-Day Terms
Our starting price is published, terms are thirty days and there is no long lock-in. A company measuring its life in months of runway should never sign a commitment longer than its plan.
Built to Be Handed Over
We assume you will hire in-house after the round. Everything is documented, everything sits in your accounts, and the handover meeting is scheduled rather than negotiated.
Services That Work for Startups
The channel mix we usually recommend in this vertical.
Everything a startups business needs, under one team
Website solutions
- A marketing site built in Framer or Webflow, where the founder changes a headline in ten minutes without opening a ticket
- Content modelled so a pivot edits fields rather than rebuilding pages — the claim, the audience and the use case live apart from the layout
- An investor-facing page carrying traction, team, backers, press and a deck request, on its own URL and linked from nowhere in the navigation
- Waitlist and early-access flows that ask one qualifying question before the email address, then show the person where they stand
- A pricing page published before the pricing is settled, because a stated number is the fastest willingness-to-pay test available
- A working demo, sandbox or interactive walkthrough on the page itself, since a pre-revenue product has no reviews to borrow credibility from
Lead generation
- Smoke tests — a landing page for the feature you have not built, measuring intent before engineering spends a sprint on it
- Deliberately short paid tests on Google and Meta designed to price a qualified signup rather than to scale spend
- Founder-led outbound supported by the site, with a page per segment the founder is already emailing so the cold reply has somewhere to land
- Design partner and pilot recruitment forms that screen for the profile you want in the case study you cannot yet write
- Demo booking through Calendly with the qualifying questions asked before the slot, so the founder's calendar is not the funnel
- Launch-day capture for Product Hunt, Hacker News and community posts, where the attention arrives overnight and never returns
Marketing
- Positioning work first — the words the buyer already uses for the problem, which are rarely the words in the deck
- Message testing run through ads and landing pages, so a headline is validated by strangers rather than by the founding team
- Bottom-of-funnel search only, and only where a category already exists: alternative-to and problem-shaped queries, never a volume-led content calendar
- Generative engine optimisation, because a founder-stage company is described by whatever the internet last read about it
- Launch sequencing across Product Hunt, newsletters and communities, planned so the attention lands on a page built to capture it
- A written statement of what we are deliberately not doing this quarter, and the signal that makes it worth starting
Social media
- Founder accounts on LinkedIn and X posting build decisions and real numbers — the one channel that works before there are customers
- Build-in-public updates that give a pre-launch company a visible pulse between releases
- Presence in the Slacks, Discords and subreddits where your buyer already complains about the problem you solve
- Investor and operator audience building on LinkedIn, which shortens the next raise more reliably than any campaign
- Short clips of the product doing the thing, which outperform every polished brand film at this stage
CRM & GoHighLevel
- GoHighLevel or Attio pipelines covering the three that matter early: design partners, pilots and investors
- Every waitlist signup enriched and scored, so the founder emails the forty accounts worth emailing rather than all four thousand
- Investor pipeline stages kept in the same system as the customer pipeline, because at this stage the same person runs both
- Instant SMS and email acknowledgement on demo requests — a pre-revenue company has little to trade on except responsiveness
- Notes, calls and email logged against the account from day one, so your first sales hire inherits a history instead of a founder's memory
Automation
- Waitlist nurture that keeps a list warm across the months between signup and launch, rather than one email nobody remembers receiving
- Onboarding and activation sequences triggered by product events, wired the week the product ships rather than the quarter after
- Investor update automation, with the monthly email drafted from the same metrics the dashboard already tracks
- Design partner onboarding — contract, kickoff, feedback prompts and a scheduled check-in — without the founder chasing any of it
- Alerts when a target-list company or a fund domain visits the pricing or investor page
E-commerce
- First revenue taken through Stripe Payment Links or Lemon Squeezy, before anyone builds a billing system
- Pre-orders and founding-member deposits, which are the only honest measure of demand a pre-launch company can collect
- Subscription and seat billing configured so plans change without an engineer, because the pricing model will change
- Merchant-of-record billing where the first customers are international and nobody has appetite for tax registration in nine countries
- Shopify builds where the startup ships a physical object rather than software
Features this sector actually needs
A Site the Founder Can Edit
Built in Framer or Webflow with the copy in editable fields. Changing the headline after a customer call takes ten minutes and no developer time.
Pivot-Ready Content Model
The claim, the audience and the use case are separate fields rather than baked artwork. A repositioning becomes an afternoon of editing instead of a second build.
Investor-Facing Page
Traction, team, backers, press and a deck request on one unlinked URL you can paste into a reply, with page-level analytics showing who read what.
A Waitlist That Qualifies
One question before the email address — current workaround, team size or role. The list arrives already sorted into the accounts worth a founder's phone call.
Smoke Test Landing Pages
A page and a small ad budget for a feature that does not exist yet. Click-through and signup rate answer the roadmap question before engineering starts.
Analytics Defined Before Launch
The event taxonomy is written before the first user arrives. Retrofitting Mixpanel onto six months of untracked usage loses the only cohort data that mattered.
Launch Day Kit
Product Hunt assets, a hunter-ready gallery, community posts and a landing page built for a spike of attention that lands overnight and is gone by morning.
Handover Documentation
Every account, credential and decision written down for the marketing hire you make after the round. The engagement should end because you outgrew it.
The systems this sector already runs on. We wire the site into them rather than asking you to change how the business works.
- Framer
- Webflow
- Vercel
- Supabase
- Mixpanel
- Loops
- DocSend
- Attio
- Lemon Squeezy
Services for Startups & Founders — Starting From $200
Starting prices are based on basic project requirements. Final pricing depends on scope, features, integrations, number of pages, functionality and specific business requirements.
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callLooking for pricing, contract terms or timelines?
Read all FAQsLet us look at your startups marketing
Send us your site and current channels. You will get a written read on what is working, what is leaking, and what we would prioritise first — before any proposal.
- Free 15-minute review of your current setup
- Honest answer on whether we are the right fit
- No obligation and no follow-up sequence
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Grow your Startups business
Websites and demand tests for pre-seed and seed startups — MVP sites, investor-facing pages and waitlist funnels built in weeks, while the positioning is still moving.