Model the Return Before You Spend
Plug in your actual numbers. See what your funnel produces today, and what a realistic improvement in traffic and conversion rate would be worth.
Your numbers
Applied fully to conversion rate, at half rate to traffic.
Today
- Leads / month
- 192
- Customers / month
- 42
- Cost per lead
- $26
- Cost per customer
- $118
- Revenue / month
- $135,168
- Gross profit
- $69,342
Return on marketing spend
+1387%
With +40% improvement
- Leads / month
- 323
- Customers / month
- 71
- Cost per lead
- $16
- Revenue / month
- $227,082
Additional gross profit
$50,553/month
$606,634 over twelve months
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The projection applies your chosen uplift to conversion rate in full and to traffic at half that rate — traffic growth is slower and less controllable than conversion improvement, so treating them equally overstates the case.
This is a model, not a forecast. It assumes your close rate, deal value and margin stay constant, which they rarely do at scale. Use it to sanity-check whether an investment is worth exploring, not to set a budget.
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