Marketing Built for Dentists
General, cosmetic, orthodontic, paediatric, implant and oral surgery practices — treatment pages that answer the insurance and money questions, booking that writes into the real column, and recall that fills chairs you have already paid for.
Free proposal · No contracts over 30 days · Reply within one business day
Dental Practices
Typical client results
Performance trend
CompoundingThe problems that keep coming up
Four things we hear on almost every first call in this sector. If two or more sound familiar, the fix is usually structural rather than a bigger budget.
Almost every enquiry opens with a plan name — Delta Dental, MetLife, Cigna, Aetna, Guardian. If the site never names the plans you are in-network with, and never separates in-network from out-of-network filed as a courtesy from your own membership plan, the front desk answers it fifty times a week and the patients who did not bother calling are gone without trace.
The unscheduled treatment report in Dentrix, Eaglesoft or Open Dental is usually the biggest pile of money in the building: crowns accepted at the chair, quadrants of scaling and root planing, a graft the patient wanted to think about. It grows because working that list is somebody's fourth priority behind the phone, the schedule and the claims.
The implant consult goes well, the patient goes home to think, and nothing on your site shows a monthly figure or a way to pre-qualify with CareCredit, Cherry or Sunbit. They keep searching, find a practice that publishes a range and a payment, and your treatment plan gets presented again by somebody else.
A crown seat that cancels at eight in the morning cannot be sold at five in the afternoon, and a hygiene column running at eighty per cent looks fine on screen while quietly costing a salary. Most practices keep the ASAP list on a clipboard, so whether the gap gets filled depends on who has time to phone down it.
Four hundred reviews collected three years ago read as a practice that used to be busy. For routine care the map pack turns on proximity and freshness, reviews attach to the practice while patients search for the associate who treated them, and every dentist with an NPI eventually collects a duplicate Google profile nobody has claimed.
Dentistry sits in Google's restricted health categories, Meta will not let you target or describe a condition, and state dental boards set their own rules on specialist wording and before-and-after photography. Add HIPAA — the intake form, the call recording, the tracking pixel on a page about an extraction — and this is where an agency that has never worked with a practice quietly creates a problem.
How We Fix It for Dentists
Four moves, in this order. The sequence matters more than any individual tactic.
You own the accounts
Domain, hosting, Google Business Profile, ad accounts and call tracking are registered to the practice from day one. If we part ways, the patient list, the reviews and the phone number stay exactly where they are.
We build on the software your front desk already runs
Dentrix, Eaglesoft, Open Dental, Curve Dental or Denticon, with Weave, NexHealth or RevenueWell on top. We do not sell you a practice management migration to make our own job easier.
Compliance is part of the build
Business associate agreements wherever patient detail is handled, tracking kept off clinical pages, and advertising written to Google and Meta health policy and the claims your state dental board permits. Cheaper than rewriting it after a disapproval.
Judged on production, not form fills
Enquiries are reported against what got scheduled and what got completed, split by case type, because thirty cleaning enquiries and one full-arch consult are not the same month.
Published prices, 30-day terms
Every price sits on this site before you speak to anyone, starting from $200 with the final figure set by scope. Work runs on 30-day terms with no long lock-in. Sixteen years and more than 3,000 businesses served. Google Partner, Meta Business Partner, BBB Accredited.
Services That Work for Dentists
The channel mix we usually recommend in this vertical.
Everything a dentists business needs, under one team
Website solutions
- A page per treatment carrying what actually decides it: what the appointment involves, how many visits, recovery, the alternatives and an honest cost range
- An insurance page naming the PPO plans you take, how out-of-network claims are filed, and what your membership plan covers for the uninsured
- Real-time booking that writes into the open column by appointment type, so an emergency does not land in a ninety-minute hygiene slot
- An emergency route that survives a phone at eight in the evening: same-day availability, a text line and first-aid guidance for a knocked-out tooth or a lost crown
- Intake and clinical questions handled through a vendor under a business associate agreement, so patient detail never sits in a website inbox
- Provider pages carrying training, board status, languages spoken and which procedures each doctor performs in-house rather than refers out
Lead generation
- Separate consult requests per case type — implant, full arch, aligner, wisdom teeth, second opinion — each asking what a treatment coordinator would ask
- Financing pre-qualification placed where money is the objection, through CareCredit, Cherry, Sunbit or Proceed Finance
- Photo-based smile assessments through SmileSnap or Smile Virtual, so an aligner or veneer case can start from a phone camera
- Call tracking on the number that actually rings, because dental enquiries are still overwhelmingly calls and the front desk is where they convert
- Insurance details taken at booking and verified through Zuub, Vyne Trellis or DentalXChange before the patient sits down
- The Google Business Profile booking and messaging actions pointed at your own schedule instead of a directory listing
Marketing
- Local SEO run on proximity, with a real page and profile per office rather than one page covering three addresses
- Treatment-page SEO for what people type — implant cost, wisdom teeth removal, root canal, clear aligners against braces, same-day crowns
- Pages for the plans you are genuinely in-network with, because plan name plus city is one of the highest-intent searches in dentistry
- Paid search aimed at procedures with margin, with negatives excluding free, cheap, school clinic and the plans you do not accept
- Spanish-language pages written rather than machine-translated, which along the border and across much of the southwest is half the market
- Review generation fired per provider at checkout in the practice software, so the flow stays steady instead of arriving in bursts
Social media
- Before-and-afters shot with one retractor, one light and one angle, written consent on file and state board advertising rules respected
- The dentist on camera explaining what an extraction, a root canal or a graft actually feels like, because fear is the objection more often than price
- Office and team footage for the anxious patient deciding whether to walk in — the operatory, the sedation options, the person taking the x-rays
- Aligner and cosmetic work on Instagram and TikTok, family and paediatric content on Facebook where the parent booking for the whole household is
- Paid social written to Meta's health rules: no targeting by condition, no copy that names the viewer's own teeth back to them
CRM & GoHighLevel
- GoHighLevel pipelines per case type with the stages that matter — consult booked, treatment planned, financing approved, scheduled, completed
- The unscheduled treatment list pulled out of Dentrix, Eaglesoft or Open Dental and worked as a pipeline instead of a report nobody opens
- Hygiene recall organised by the date each patient is actually due rather than one monthly message to everybody
- Referral sources recorded properly: patient referrals, and for specialists the referring general dentists your case volume depends on
- Enquiry sources tied to scheduled and completed production, so an aligner consult is never counted the same as a cleaning
Automation
- Confirmation and reminder texts with one-tap reschedule through Weave, Solutionreach, RevenueWell or Lighthouse 360 rather than voicemail nobody hears
- An ASAP list that texts in order the moment a chair opens, so a morning cancellation refills without anyone phoning down a clipboard
- Recall sequences timed to each patient's own interval, because three-month perio maintenance is not a six-month prophy, with a separate route for the long lapsed
- Post-operative check-ins after surgical appointments, with the review request held back until the patient is comfortable
- Follow-up on treatment planned but not scheduled, attaching the financing option to the specific procedure rather than sending a general reminder
- Consult follow-up for the patient who went home to think it over, running across weeks instead of one call the next morning
Features this sector actually needs
A page for every treatment
Implants, aligners, wisdom teeth, endodontics, dentures and crowns each get their own page with visit count, recovery, alternatives and a cost range. A bulleted services list ranks for nothing and answers nothing.
The insurance answer on the page
The plans you are in-network with, named. Out-of-network filing explained in plain terms. Membership plan pricing for the uninsured. It removes the call your front desk takes fifty times a week and keeps the patients who would not have made it.
Booking that writes to the real column
Through NexHealth, LocalMed or Flex, respecting appointment type, provider and operatory, so new-patient exams, hygiene and emergencies land in blocks that fit and nothing needs confirming by hand.
An emergency route after hours
Same-day availability, a text line and first-aid guidance for the searches that happen at night: knocked-out tooth, facial swelling, lost crown, broken temporary. The highest-intent traffic in dentistry, and it goes to whoever answers.
Financing shown before the consult
CareCredit, Cherry, Sunbit or Proceed Finance pre-qualification sitting on the implant, full-arch and aligner pages, with a monthly figure next to the total instead of a price revealed only in the chair.
Case forms that ask like a coordinator
The implant form asks about missing teeth, an existing denture and previous grafting. The aligner form asks about crowding, past braces and retainer wear. The consult starts informed rather than starting from scratch.
Intake that respects HIPAA
Forms and messaging run through vendors under a business associate agreement, with tracking kept off the pages and fields that would push patient detail into an ad platform.
Review velocity from the practice software
Requests fire when the appointment is checked out in Dentrix, Eaglesoft or Open Dental, named to the provider who treated the patient, so reviews arrive steadily rather than in one push a year.
The systems this sector already runs on. We wire the site into them rather than asking you to change how the business works.
- Dentrix
- Open Dental
- Eaglesoft
- Curve Dental
- NexHealth
- Weave
- RevenueWell
- Dental Intelligence
- CareCredit
- Cherry
Services for Dental Practices — Starting From $200
Starting prices are based on basic project requirements. Final pricing depends on scope, features, integrations, number of pages, functionality and specific business requirements.
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callLooking for pricing, contract terms or timelines?
Read all FAQsLet us look at your dentists marketing
Send us your site and current channels. You will get a written read on what is working, what is leaking, and what we would prioritise first — before any proposal.
- Free 15-minute review of your current setup
- Honest answer on whether we are the right fit
- No obligation and no follow-up sequence
Other industries
Grow your Dentists business
General, cosmetic, orthodontic, paediatric, implant and oral surgery practices — treatment pages that answer the insurance and money questions, booking that writes into the real column, and recall that fills chairs you have already paid for.