Marketing Built for Medical & Pharma
Websites, catalogues and campaigns for pharmacies, medical distributors, device and diagnostics makers and health software firms — built around part numbers, contract pricing and the review your copy has to pass.
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Medical & Pharmaceutical
Typical client results
Performance trend
CompoundingThe problems that keep coming up
Four things we hear on almost every first call in this sector. If two or more sound familiar, the fix is usually structural rather than a bigger budget.
Pharmaceutical copy is not written, it is cleared. Claims move through medical, legal and regulatory in Veeva Vault PromoMats, safety information travels with every one of them, and the finished piece is filed with OPDP on Form 2253 at first use. Sites built without that cycle go stale, because nobody wants to reopen the review for a paragraph.
A 510(k) clearance covers specific indications. A writer who adds a use case, a patient group or an outcome the clearance never mentioned has changed the device's intended use on paper. That is regulatory exposure created by a website, usually by somebody who was never shown the clearance letter.
Marketing teams put Meta Pixel and Google Analytics on logged-in patient pages for years. Then came the OCR bulletin, the class actions and the state wiretap claims. The line now sits at the login, and anything past it needs a different measurement stack — yet most agencies still paste the same tag on both sides of it.
A materials manager searching a manufacturer part number, an HCPCS code or a catalogue number lands on whoever published it. Distributors bury the whole catalogue in a PDF and hide price behind a form, so the buyer finds the item on Amazon Business or through their incumbent instead. Once it joins a standing order, it does not move again.
PBM contracts and DIR fees decide what a script is worth long before it is filled, so growth has to come from transfers, compounding, immunisations, med sync, long-term care and the front shop. Most independent pharmacy sites still show opening hours, a photo of the storefront and a phone number for transfers, which loses to a chain app every time.
Health software rarely dies in the demo. It dies in vendor review, where IT and compliance ask for the BAA, the SOC 2 Type II report, the subprocessor list, the penetration test summary and the HL7 or FHIR detail. When none of that is published, your team emails PDFs for weeks while the buyer's shortlist moves on without you.
How We Fix It for Medical & Pharma
Four moves, in this order. The sequence matters more than any individual tactic.
We Build for the Review Cycle
Safety information, PI links and fair balance sit in the template so they cannot be dropped by accident, drafts are reviewed on a staging URL as rendered pages, and every change is versioned. Regulatory stops being the reason the site never updates.
We Will Tell You Not to Install the Tag
Plenty of agencies will put a pixel on a patient portal because the client asked. We separate the marketing site from anything behind a login, measure server-side, and say plainly which tools we will not deploy and why.
Your Catalogue Is Engineering, Not Content
Feeding part numbers, UDI, pack sizes and availability from Prophet 21 or NetSuite into indexable pages, and wiring punchout and EDI, is development work. Our build team does it rather than asking you to paste a spreadsheet.
You Own Every Account
Domain, hosting, repository, ad accounts, analytics property and CRM are registered to your company from day one, including the catalogue feed and the integration work. If we part, the whole apparatus stays with you.
Sixteen Years, Published Pricing
More than three thousand businesses over sixteen years, a published starting price, thirty-day terms and no long lock-in. A company that sells on annual contracts should not have to sign a three-year one to get a website.
Services That Work for Medical & Pharma
The channel mix we usually recommend in this vertical.
Everything a medical & pharma business needs, under one team
Website solutions
- A page per catalogue item carrying manufacturer part number, NDC, HCPCS, UDI and GTIN, unit of measure, case pack and live availability, generated from the ERP rather than retyped
- Prescribing information, medication guides and boxed warnings linked from every page that names a product, with important safety information held in view instead of buried in a footer
- HCP and patient routes properly separated, so professional content sits behind an attestation and consumer content carries the disclosures it is required to
- IFU, spec sheet, service manual and certificate libraries published as indexable pages with the PDF attached, rather than a download folder search engines cannot read
- Pharmacy sites where a transfer, a refill, an immunisation booking, med sync enrolment and a delivery request all work on a phone in a car park
- A trust centre carrying HIPAA and BAA route, SOC 2 Type II status, subprocessors, uptime and integration detail — the page vendor review actually opens
Lead generation
- Quote and RFQ forms capturing facility type, account number, GPO affiliation, NPI or DEA where the item requires it, quantity and required delivery date in one pass
- Capital equipment demo requests routed by territory and installed base, so the rep who covers that hospital system gets it rather than a shared inbox
- Sample, evaluation unit and literature requests handled as separate paths, because a nurse educator asking for a sample is not the same enquiry as a purchasing director
- Paid search on catalogue numbers, HCPCS codes and competitor cross-references, run inside Google's healthcare and medicines policies rather than against them
- Distributor and where-to-buy locators for manufacturers who sell through channel, so the site never quotes against its own dealers
- Prescription transfer campaigns aimed at the moments people genuinely switch pharmacy — a chain location closing, a plan change in January, a wait that ran an hour
Marketing
- SEO written in both vocabularies at once: the clinical one — generic name, indication, code — and the procurement one — catalogue number, pack size, contract
- Local SEO for pharmacy counters, DME storefronts and depots, covering real hours, vaccine availability and delivery radius, where a chain outspends you but cannot be local
- Content mapped to the label and to the clearance, so nothing published has to be unwound the week regulatory reads it
- Generative engine optimisation, because buyers now ask assistants which code covers an item or who distributes a product, and the answer names suppliers
- Programmes built around the shows this sector actually buys at — HIMSS and ViVE for health IT, Medtrade for home medical equipment, MD&M and AAOS on the device side
- Email and print to the existing account base, which for a distributor produces more reorder revenue than any new-logo campaign
Social media
- Adverse event and product complaint monitoring on every channel, with a defined route into pharmacovigilance, because a comment naming a product and a symptom is reportable
- LinkedIn aimed at the people who actually sign — materials managers, supply chain directors, laboratory managers, directors of pharmacy — not at job titles in general
- Community content for pharmacies: flu and travel clinics, school events, delivery routes, and Spanish-language posts written properly rather than run through a translator
- Review handling that separates what a pharmacy controls from what it does not, since a large share of retail pharmacy reviews are really about an insurance rejection
- HCP-facing posts held to approved claims, with a comment policy staff can apply at the counter without calling legal each time
CRM & GoHighLevel
- GoHighLevel pipelines mirroring how this sector really buys — account opening, sample or evaluation, quote, purchase order, contract, reorder
- New account onboarding that collects the credit application, resale certificate, state licence, DEA registration and accreditation as an online form instead of a fax
- Territory and installed-base routing, so a service enquiry reaches the rep who knows which analyser is on that bench
- No protected health information in the marketing CRM without a BAA and a reason — patient-identifying data stays in the pharmacy or clinical system where it belongs
- Source written through to the purchase order in NetSuite, Prophet 21 or your pharmacy system, so reporting reads in orders and reorders rather than form fills
Automation
- Reorder and resupply prompts on consumables, timed to the actual replacement cycle rather than to a monthly newsletter
- Backorder, substitution and allocation notices sent only to the accounts affected, which is the message customers most want and least often receive
- Recall and field safety notice distribution filtered by lot, serial or catalogue number, with acknowledgement recorded against the account
- Preventive maintenance, calibration and service contract renewals raised from the installed base before the certificate lapses
- Vendor onboarding packs — BAA, W-9, certificate of insurance, SOC 2 report, security questionnaire — assembled the moment a deal reaches procurement
- Customer licence and accreditation expiry tracking, so an order is never taken against a lapsed DEA registration or state permit
E-commerce
- Account-based storefronts where contract pricing, tiers and net terms appear only once the buyer is logged in and the account is verified
- Punchout catalogues into Coupa, Ariba, Jaggaer and Workday, plus GHX ordering and EDI 850, 855, 856 and 810 where the health system insists on it
- Licence-gated checkout for prescription devices and controlled items, with NPI, DEA and state licence held on the account and checked at the line
- Lot, expiry, sterility and cold chain shown at line level, with shipping rules that refuse what should not travel across a state in July
- Front-shop retail, local delivery and card on file for pharmacies, kept structurally separate from anything that touches a prescription record
Features this sector actually needs
Catalogue Fed by the ERP
One page per item with part number, NDC, HCPCS, UDI and GTIN, pack size and live availability, pulled from Prophet 21, NetSuite or your PIM. The number a buyer types becomes the number the page ranks for.
Licence-Verified Account Gate
NPI, DEA, state licence and resale certificate collected at registration and checked before contract pricing appears. Approved accounts see their tier, everybody else sees the catalogue and a route to open an account.
Punchout and EDI Ordering
cXML punchout into the buyer's procurement system, GHX ordering, and EDI documents where the health system requires them, so your line items land inside their workflow rather than in somebody's inbox.
Safety Information Built Into the Template
Important safety information held in view, prescribing information and medication guide linked wherever the product is named, version history on every change, and a clean export for the OPDP filing. Regulatory reviews the rendered page, not a Word file.
Analytics That Stop at the Login
Server-side measurement, no third-party tags on authenticated pages, IP handling that does not create a disclosure, and BAA-covered tooling where protected health information is genuinely in scope.
Transfer, Refill and Vaccine Booking
A pharmacy site where somebody can move a prescription across, request a refill, book an immunisation and join med sync from a phone, with the queue arriving where your staff already work.
Installed Base and Service Portal
Serial numbers, warranty status, PM schedules, calibration certificates, IFU downloads and parts ordering, so a biomed engineer self-serves at six in the morning instead of waiting on the service line.
Trust Centre for Vendor Review
SOC 2 Type II status, HIPAA and BAA route, subprocessor list, penetration test summary, uptime history and the HL7 and FHIR detail — one URL to send when procurement asks, rather than a fortnight of attachments.
The systems this sector already runs on. We wire the site into them rather than asking you to change how the business works.
- PioneerRx
- Liberty Software
- GHX
- Epicor Prophet 21
- NetSuite
- Brightree
- Veeva Vault PromoMats
- Redox
- Paubox
Services for Medical & Pharmaceutical — Starting From $200
Starting prices are based on basic project requirements. Final pricing depends on scope, features, integrations, number of pages, functionality and specific business requirements.
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
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Read all FAQsLet us look at your medical & pharma marketing
Send us your site and current channels. You will get a written read on what is working, what is leaking, and what we would prioritise first — before any proposal.
- Free 15-minute review of your current setup
- Honest answer on whether we are the right fit
- No obligation and no follow-up sequence
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Grow your Medical & Pharma business
Websites, catalogues and campaigns for pharmacies, medical distributors, device and diagnostics makers and health software firms — built around part numbers, contract pricing and the review your copy has to pass.