Marketing Built for Mental Health
Private practices, group practices, counselling centres and psychiatry — fit-first intake, PHI-safe tracking, EHR-connected booking and a way off the directory treadmill.
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Mental Health & Therapy
Typical client results
Performance trend
CompoundingThe problems that keep coming up
Four things we hear on almost every first call in this sector. If two or more sound familiar, the fix is usually structural rather than a bigger budget.
A directory listing fills the diary, outranks the practice for nearly every search worth having, and stops the day the card declines. Every clinician in the ZIP code sits on the same page, sorted by photograph and a paragraph, competing on the same 200 words. It is rented ground, and most practices have never measured what it returns against what their own site does.
Headway, Alma, Grow Therapy, Rula and Sondermind solve credentialing and claims, and they refer. They also sit between you and the person you treat, take a share of every session and can revise rates. A practice that builds nothing of its own ends up with a full diary owned entirely by a company it does not control.
APA Ethics Code 5.05 prohibits soliciting testimonials from current therapy clients, ACA and NASW rules run parallel, and confidentiality means you cannot even answer a hostile review by confirming the person was seen. The standard review-velocity programme is not slow in this sector — it is unavailable, and anyone selling it to you has not read the code.
Google and Meta both treat mental health as a sensitive category: no remarketing audiences built from people who read your anxiety page, no personalised targeting that implies knowledge of a condition, and tight limits on outcome claims. Addiction and substance use treatment needs LegitScript certification before a single click. Accounts built by a generalist get suspended, usually just after the budget goes up.
Telehealth made the geography strange. PSYPACT covers psychologists across most states, the Counseling Compact and the Social Work Licensure Compact are still switching on state by state, and everything else is a single-state licence. In El Paso a campaign spills into New Mexico by default, producing enquiries a clinician may not legally be able to accept.
There are only so many clinical hours, and the ceiling is human rather than commercial. Growth means hiring another clinician, and licensed clinicians are now harder to find than clients. Meanwhile late cancellations and no-shows quietly cost more than any ad account, and a diary that looks full at Monday's staff meeting rarely is by Friday.
How We Fix It for Mental Health
Four moves, in this order. The sequence matters more than any individual tactic.
We will not sell you a review programme
Soliciting testimonials from current clients breaches the APA, ACA and NASW codes, and a reply that confirms somebody was a patient breaches confidentiality. We build response templates that say nothing clinical, keep requests to non-clinical relationships your board permits, and put the effort into the parts of the profile you are allowed to control.
Tracking built for a health practice, not retrofitted
Server-side conversion setup, no intake content in analytics, business associate agreements where vendors sign them, and a documented data flow you can show a compliance consultant. Most practices we take over are quietly sending presenting-concern answers to an ad platform and have no idea.
You own every account
Domain, hosting, the Google Business Profile, the ad accounts, the directory logins and every tracking number are registered to your practice from day one. If you leave, the phone number on your intake paperwork and its history go with you.
We measure kept first appointments
Cost per enquiry flatters every channel in this field, because a therapy enquiry that never attends has already cost a clinical hour. We report the cost of a first appointment that was actually kept, split by payer route, so panel work and self-pay are never averaged into one number.
Published prices, 30-day terms
Every price sits on this site before you speak to anyone, work runs on 30-day terms and nothing is locked in for a year. If the fit is wrong you should be able to leave, and take the accounts with you.
Services That Work for Mental Health
The channel mix we usually recommend in this vertical.
Everything a mental health business needs, under one team
Website solutions
- Fit-first intake asking about insurance, state of residence, age group, presenting concern and preferred hours before it asks for a name
- A page per clinician with licence type, modalities, populations served, languages spoken and an openings status that is actually true
- Booking against live availability in SimplePractice, TherapyNotes or Valant, so the Thursday evening offered is a slot a clinician can hold
- Fees, sliding scale rules and a Good Faith Estimate path published, as the No Surprises Act expects for self-pay clients
- Crisis routing to 988 and local emergency services on every contact path, because an enquiry form is never the right place for one
- A discreet build — no chat pop-ups, no autoplay video, restrained page titles, and a quick-exit control where trauma and domestic abuse work is offered
Lead generation
- Directory profiles on Psychology Today, TherapyDen, Zencare and Inclusive Therapists written properly, then tracked separately so you know what each actually returns
- Insurance-led pages, because a search naming an insurer and a city is the highest-intent query in this sector
- Referral paths built for the people who send the work: primary care, paediatrics, school counsellors, EAP coordinators and prescribing psychiatrists
- Waitlist capture that keeps somebody warm instead of a dead line reading not accepting new clients
- Spanish-language pages and campaigns, which along this border is not an optional extra
- Search campaigns written inside health policy from the first day, with restricted claims and prohibited targeting kept out of the account
Marketing
- A page per modality and population — EMDR, DBT, ACT, perinatal, ADHD assessment, couples, grief — instead of one page called Individual Therapy
- Map pack work for an address many clinicians would rather not advertise loudly, handled with service-area settings where that fits the practice
- Content answering what people read before the first call: what a first session involves, what confidentiality does and does not cover, what it costs
- Generative engine optimisation, because a request for a therapist in El Paso who takes a named plan is now typed into an assistant that replies with three names and no link
- Email that keeps the waitlist and past clients in gentle contact without ever implying an ongoing clinical relationship
- Out-of-network explainers showing the actual reimbursement arithmetic, which moves more enquiries than any discount
Social media
- Short psychoeducation video built from a clinician's own script and about forty minutes a month, rather than a content calendar nobody keeps
- Recruitment posts aimed at licensed clinicians and associates, since hiring is the real constraint on growth
- Accounts run inside the ethics codes — no client stories, no testimonials, no before-and-after framing
- Partner-facing posts for schools, universities, employers and community organisations that refer in volume
CRM & GoHighLevel
- GoHighLevel pipelines split by payer route — in-network, out-of-network with superbill, EAP, self-pay and assessment
- Two-way texting from a number the practice owns, with Spruce or the EHR portal carrying anything clinical
- Referral source recorded on every enquiry, so the paediatrician sending four a month becomes visible
- A separate hiring pipeline for clinicians, run with the same reminders and follow-up as client enquiries
- Waitlist records holding concern, availability and payer, ready to match the moment a slot opens
Automation
- A reply inside minutes of an enquiry, because somebody who worked up to contacting one practice rarely contacts a second
- Consultation calls booked, reminded and rescheduled without staff intervention, which is where most first appointments are lost
- Waitlist matching that alerts the front desk when an opening fits somebody already waiting
- Intake paperwork and portal invitations triggered from the EHR the moment an appointment is confirmed
- Insurance eligibility checks routed to whoever verifies benefits, before the first session rather than after it
- No-show and late-cancellation follow-up handled identically every time, so the policy is applied by the system rather than by an awkward phone call
E-commerce
- Card on file taken at booking so the late-cancellation policy is enforced by the system rather than by the receptionist
- Groups and workshops — parenting, DBT skills, grief cohorts — sold by intake with a cap on places
- Flat-fee assessment packages for ADHD, autism and psychoeducational testing, taken as a deposit with the report stage priced openly
- Continuing education and clinical supervision sold to other clinicians, which several practices run as a second income line
Features this sector actually needs
The fit filter that runs before contact
Insurance, state of residence, age, presenting concern and availability are answered on the page. Wrong-fit enquiries get a referral list instead of a callback, and the right ones reach the clinician who can take them already qualified.
Booking against a clinician's real diary
Consultation slots pulled from SimplePractice, TherapyNotes or Valant rather than a form somebody re-keys the next morning. The call lands in the calendar with reminders attached, which is where most first appointments quietly disappear.
Openings that stay honest
Every clinician page carries an accepting-new-clients status a practice manager can flip in seconds, so a closed caseload stops collecting enquiries it will only have to apologise for.
Analytics that never see the intake
Tracking is configured so presenting-concern answers and appointment detail never reach Google or Meta. Conversions fire on a completed step, not on its content, with a business associate agreement wherever a vendor will sign one. The FTC has already acted against a national online therapy company for passing intake answers to advertising platforms.
Crisis handled properly
988, the local emergency number and the nearest crisis centre appear on every contact route, with plain wording that a form is not monitored overnight. It protects the person reading it and it protects the practice.
Out-of-network arithmetic shown, not buried
Session fee, superbill process and an estimate of what a plan is likely to reimburse, wired to Mentaya or Thrizer where you already use them. Self-pay practices lose more enquiries to confusion about reimbursement than to the fee itself.
A licensure gate on telehealth
The states you can legally practise in are stated on the page and enforced in the intake, with PSYPACT or compact privileges reflected. Enquiries from outside get a referral rather than a consultation that ends badly.
A careers page that behaves like a landing page
Group practices grow by hiring. Roles, caseload expectations, supervision, split or salary and the admin the practice takes off a clinician's plate, with applications tracked in the same pipeline as client enquiries.
The systems this sector already runs on. We wire the site into them rather than asking you to change how the business works.
- SimplePractice
- TherapyNotes
- Valant
- Osmind
- Alma
- Headway
- Doxy.me
- Spruce Health
- Mentaya
- Tebra
Services for Mental Health & Therapy — Starting From $200
Starting prices are based on basic project requirements. Final pricing depends on scope, features, integrations, number of pages, functionality and specific business requirements.
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callLooking for pricing, contract terms or timelines?
Read all FAQsLet us look at your mental health marketing
Send us your site and current channels. You will get a written read on what is working, what is leaking, and what we would prioritise first — before any proposal.
- Free 15-minute review of your current setup
- Honest answer on whether we are the right fit
- No obligation and no follow-up sequence
Other industries
Grow your Mental Health business
Private practices, group practices, counselling centres and psychiatry — fit-first intake, PHI-safe tracking, EHR-connected booking and a way off the directory treadmill.