Marketing Built for Transportation

The problems that keep coming up

Four things we hear on almost every first call in this sector. If two or more sound familiar, the fix is usually structural rather than a bigger budget.

• Most transportation sites end at a contact form that drops into an inbox. Meanwhile Limo Anywhere or the TMS already knows which vehicles are free on that date. When the site cannot read that calendar, every enquiry waits on a human before it becomes a booking.

• An airport transfer priced without a flight number is a guess. Delays, terminal changes and meet-and-greet windows all follow the inbound aircraft. Sites that collect only a date and a time push that work back to dispatch, who then phone the passenger to ask.

• A freight broker checks your MC number in FMCSA SAFER, your operating authority, your CSA scores and your certificate of insurance before your phone ever rings. When none of that sits on your site, the verification happens somewhere you cannot influence.

• CharterUP, uShip and the moving lead brokers rank for the searches your customers actually type, then sell your own market back to you at a commission. The same moving enquiry lands with four companies, and price becomes the only remaining difference.

• Prom, graduation, game day at the Sun Bowl and peak shipping season deliver a year of revenue in a handful of weeks, and the booking window opens months before the date. A flat monthly spend overpays through the dead stretch and runs dry precisely when the calls are worth taking.

• Half a carrier's marketing budget goes to filling seats, not trailers. Driver applications compete with Indeed, Drive My Way and every ad on the radio. A careers page hiding a PDF form loses the candidate applying from a phone at a truck stop.