Plan the cuts before the shoot
Shot list built backwards from every deliverable: long-form, 60-second, 15-second vertical, silent-with-captions. Deciding this afterwards means reshooting.
Video that earns its cost by being cut multiple ways: one production day yields the website explainer, YouTube pieces, ad creative and a month of vertical clips.
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The problem
Video is usually commissioned as a single expensive brand film that goes on the homepage and is never watched. The budget produces one asset, when the same day could have produced thirty.
Shot list built backwards from every deliverable: long-form, 60-second, 15-second vertical, silent-with-captions. Deciding this afterwards means reshooting.
A real customer describing a specific problem you solved does more than any produced brand piece. It is also cheaper and faster to make.
Work being done photographs well, needs no script, and cuts into everything — ads, social, service pages, proposals.
Tools we use
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
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