Ask at the moment of satisfaction
Immediately after the work is completed and approved, not in a quarterly batch. Timing changes response rate more than anything else in the process.
Reputation Management
Review Generation
A system that asks every customer for a review at the right moment, follows up once, and makes leaving one take under a minute. Compliant with platform policies, which several common tactics are not.
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- Median increase in monthly review volume
- 4–6×Median increase in monthly review volume
- Target time for a customer to complete a review
- <60sTarget time for a customer to complete a review
- Gated, incentivised or purchased reviews
- 0Gated, incentivised or purchased reviews
The problem
Most businesses ask inconsistently or not at all, so the only people motivated enough to review unprompted are the unhappy ones. The result is a rating well below the actual quality of the work — and a review profile that is a year stale.
How we do it
What the work actually involves
One tap to review
A direct link to the review form, not to a profile the customer then has to navigate. Every additional step costs a meaningful share of responses.
No gating, ever
Filtering happy customers to public review and unhappy ones to a private form violates Google’s policy and can cost you the whole review set. We ask everyone the same way.
Recency matters as much as volume
A hundred reviews averaging four years old count for less than twenty from this quarter — to the algorithm and to the person reading them.
Included
What you actually receive
- Review request workflow mapped to your job lifecycle
- SMS and email templates with direct links
- Automation wired into your CRM or job system
- Response templates for positive and negative reviews
- Monitoring across Google, Facebook and industry platforms
- Monthly reporting on volume, rating and sentiment
Tools we use
- Google Business Profile
- BirdEye
- Podium
- Twilio
- HubSpot
Common failures
Where this usually goes wrong
The three we are called in to fix most often. If any of these describe your current setup, that is the first thing we would change.
Asking in a quarterly batch
Timing changes response rate more than anything else in the process. The moment to ask is immediately after the work is completed and approved, not months later.
Linking to the profile instead of the form
Every extra step costs a meaningful share of responses. A direct link to the review form is the difference between a customer who intended to and a customer who did.
Offering a discount for a review
Incentivised reviews breach Google policy and risk the whole profile. Asking well and asking consistently produces more reviews than an incentive, without the exposure.
Measurement
How you will know it is working
Agreed before we start, so progress is visible in the months before it shows up in revenue.
- Reviews per month
- Recency matters as much as volume — twenty from this quarter outweigh a hundred averaging four years old.
- Monthly
- Request to review rate
- Share of requests that become reviews. It measures the friction in the process rather than customer satisfaction.
- Monthly
- Response time to negatives
- Under 24 hours. A good public response persuades more readers than the absence of the review would have.
- Ongoing
Questions
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callOnly if it violates platform policy — fake, defamatory, or from someone who was never a customer. Those we will contest with evidence. A genuine negative review cannot be removed, and a good public response to one persuades more readers than its absence would.
Looking for pricing, contract terms or timelines?
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More reputation management work
- Google Business Profile ManagementOptimisation, posting, Q&A and review response for the listing that decides whether you appear in the map pack.Read
- Social Media ManagementYour organic social accounts run properly, every week — planning, posts, captions, scheduling and replies to every comment and message, on the platforms your buyers actually check.Read
Ready when you are
Ready to Build Your Next Big Project?
Tell us what you are trying to grow. You will get a straight answer on whether we can help, and what it would cost, within one business day.