Common failures
Where this usually goes wrong
The three we are called in to fix most often. If any of these describe your current setup, that is the first thing we would change.
Measurement
How you will know it is working
Agreed before we start, so progress is visible in the months before it shows up in revenue.
- Calls from the profile
- Tracked in Business Profile insights. For most service businesses this moves before anything on the website does.
- Weeks 2–6
- Direction requests
- The clearest proxy for local intent, and it separates people finding you from people already looking for you.
- Weeks 2–6
- Map pack position by grid point
- Rank varies by where the searcher stands. A grid scan shows the real radius, not one position from one location.
- Monthly