Cordova Legal Group
Fixing Intake Before Spending Another Dollar on Ads
Free proposal · No contracts over 30 days · Reply within one business day
0%
Improvement in intake answer rate
0%
Reduction in cost per signed case
0.0x
Increase in signed cases
0%
Growth in organic practice page traffic
What we walked into
Cordova had a healthy ad budget and a serious leak. Call recordings showed 39% of paid calls went unanswered during business hours, and average callback time on missed calls was over four hours. Practice area pages were thin, so organic contributed almost nothing.
What we actually did
- 1
Started with intake, not advertising: call tracking with recording review, a 60-second answer SLA, and an after-hours answering service.
- 2
Built substantive practice-area pages with sub-issue depth, attorney author bios and credentials to meet YMYL standards.
- 3
Restructured paid search around case-type intent with negative lists built from 12 months of search term data.
- 4
Connected closed-won case values back to campaign source so bidding optimised on signed cases rather than form submissions.
“They spent the first six weeks fixing our phones instead of selling us more ads. That told us everything.”
Engagement details
- Client
- Cordova Legal Group
- Industry
- Legal
- Location
- Dallas, TX
- Duration
- 12 months
- Year
- 2025
Services used
Stack
Want the full breakdown?
We will walk you through the account, the tracking and the reporting on a call.
Book a callReady for a result like this one?
Tell us where you are and what you are trying to reach. We will tell you honestly whether we can get you there.