Lumen Supply Co.
Rebuilding a Shopify Store Around Mobile Checkout
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0.0x
Lift in mobile conversion rate
0.0s
Product page load, down from 6.2s
0%
Of revenue now from owned email flows
0%
Reduction in cart abandonment
What we walked into
Product pages took 6.2 seconds to become interactive on 4G. Checkout required account creation. There were no lifecycle email flows at all — every sale was paid for at full acquisition cost, and repeat purchase rate sat at 8%.
What we actually did
- 1
Rebuilt the storefront on Shopify with a custom theme, responsive image pipeline and deferred third-party scripts, targeting a sub-2s LCP budget enforced in CI.
- 2
Enabled guest checkout, express wallets and address autocomplete, and removed four non-essential form fields.
- 3
Restructured collections with faceted filtering by room, fitting type and lumen output, backed by Algolia search.
- 4
Built a full Klaviyo lifecycle programme: browse abandonment, cart recovery, post-purchase, replenishment and winback.
“We assumed our problem was traffic. It was the checkout. Same visitors, nearly three times the orders.”
Engagement details
- Client
- Lumen Supply Co.
- Industry
- E-Commerce
- Location
- Austin, TX
- Duration
- 5 months
- Year
- 2025
Services used
Stack
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