Sunridge Heating & Air
Cutting Cost Per Booked Job by 41% During Peak Season
Free proposal · No contracts over 30 days · Reply within one business day
0%
Reduction in cost per booked job
0%
Increase in inbound service calls
0.0x
Growth in maintenance plan signups
0.0x
Return on ad spend
What we walked into
Sunridge was spending $9,400 a month on Google Ads with no conversion tracking beyond raw clicks. Search terms showed 38% of spend going to queries with no service intent. Their Local Services Ads were unverified, and demand spikes during heat waves were being met with a one-week budget lag.
What we actually did
- 1
Rebuilt conversion tracking with call tracking, form attribution and CRM-side job value import, so bidding optimised on booked revenue rather than form fills.
- 2
Restructured campaigns into emergency, maintenance and installation intent tiers with dayparted bids for after-hours urgency.
- 3
Completed Google Guaranteed verification and set up LSA dispute handling to stop paying for out-of-area leads.
- 4
Built weather-triggered budget automation that scales spend on temperature thresholds instead of reacting a week late.
“The weather automation alone paid for the engagement. When a cold snap hits we are already live, not scrambling on Monday morning.”
Engagement details
- Client
- Sunridge Heating & Air
- Industry
- Home Services
- Location
- San Antonio, TX
- Duration
- 9 months
- Year
- 2026
Services used
Stack
Want the full breakdown?
We will walk you through the account, the tracking and the reporting on a call.
Book a callReady for a result like this one?
Tell us where you are and what you are trying to reach. We will tell you honestly whether we can get you there.