Blended metrics next to platform metrics
Total spend against total revenue, shown alongside what each platform claims. The gap between them is the most useful number in the report and the one nobody shows.
Analytics & Reporting
Marketing Dashboards
Live dashboards joining ad platforms, analytics and your CRM, so channel performance is visible in one place without anyone assembling a spreadsheet each month.
Free proposal · No contracts over 30 days · Reply within one business day
- Place to look, instead of six platform tabs
- 1Place to look, instead of six platform tabs
- Automated refresh
- DailyAutomated refresh
- Reported alongside platform-claimed numbers
- BlendedReported alongside platform-claimed numbers
The problem
Reporting is usually a monthly PDF of platform screenshots. Each platform claims the same conversions, nothing connects to closed revenue, and by the time the report arrives the month it describes is over.
How we do it
What the work actually involves
Joined to the CRM
Leads are not customers. Pulling closed-won data back in lets you see cost per customer by channel, which frequently reorders the entire budget.
Built for a decision, not for a meeting
Each dashboard answers a specific recurring question. Dashboards with forty charts are documents nobody reads.
Live, not monthly
Automated refresh, so anyone can look at any time. Monthly reporting means acting on a problem several weeks after it started.
Included
What you actually receive
- Reporting requirements workshop
- Data connectors for ad platforms, GA4 and CRM
- Blended performance dashboard
- Channel-level cost per lead and per customer
- Automated refresh and scheduled delivery
- Documentation of every metric definition
Tools we use
- Looker Studio
- BigQuery
- Supermetrics
- HubSpot
- GA4
Still deciding
- In-House vs Agency
A fully-loaded in-house hire costs more than most retainers. The real question is whether you have enough work to keep a specialist busy.
Questions
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callYes, and it usually should. Call tracking attributes phone leads to source, and CRM import brings closed revenue back. For most service businesses the phone is the primary conversion, and leaving it out makes every channel look worse than it is.
Looking for pricing, contract terms or timelines?
Read all FAQsKeep reading
More analytics & reporting work
- GA4 Setup & TrackingAnalytics you can act on: events named to a plan, conversions defined as revenue, consent handled properly.Read
- Enterprise SEOProgrammatic templates, governance and internal linking for sites with thousands of pages and several teams touching them.Read
- Google Ads ManagementSearch campaigns managed against cost per acquisition, with the account in your name and the search terms report open.Read
Ready when you are
Ready to Build Your Next Big Project?
Tell us what you are trying to grow. You will get a straight answer on whether we can help, and what it would cost, within one business day.