Do we own the account?

Yes. It is created under your billing with you as owner, and we hold manager access. If the relationship ends you keep the account, the history and the learning — an agency-owned account means starting from zero when you leave, which is the point of them.

How long before it works?

Two to four weeks to gather enough conversion data to optimise, six to twelve for the account to stabilise. Anyone promising results in the first week is describing luck.

Should we use Performance Max?

Sometimes, and rarely as the whole account. It works when you have strong conversion data and a real product feed. It is opaque, it will cannibalise your branded search, and it needs brand exclusions and careful measurement — as an only campaign type it usually flatters itself with conversions you would have had anyway.

PPC Management

Google Ads Management

We build and run Google Ads search campaigns judged on cost per acquired customer, not on clicks or impression share. Your account, your data, our management fee stated separately from spend.

Get a free proposal All PPC Management

Free proposal · No contracts over 30 days · Reply within one business day

Median cost per acquisition in the first 90 days: −34%Median cost per acquisition in the first 90 days
Search term and negative keyword review: WeeklySearch term and negative keyword review
Management fee — not a percentage of your spend: FlatManagement fee — not a percentage of your spend

The problem

Most underperforming accounts share the same three faults: broad match with no negative list, conversions counted at form view rather than qualified lead, and a landing page that is the homepage. The result is a healthy-looking dashboard and a sales team that never sees the leads.

How we do it

What the work actually involves

/01

Conversions defined as something that pays

A form submission is not a customer. We wire conversions to qualified leads and, where the CRM allows, to closed revenue — so the algorithm optimises for what you sell rather than what is easy to count.

/02

Search terms reviewed every week

Broad match and Performance Max will spend on anything if permitted. The search terms report is where the waste is visible, and the negative list is the only thing that stops it. This is unglamorous and it is most of the job.

/03

Landing pages that match the ad

One page per promise, navigation stripped, one action. Sending paid traffic to the homepage is the most expensive default in the account, and it is usually the fastest fix available.

/04

Fees separated from spend

A percentage-of-spend fee rewards the agency for spending more. Ours is a flat management fee, invoiced separately, so the incentive to raise your budget is not built into the contract.

Included

What you actually receive

Account audit with wasted spend quantified

Conversion tracking rebuilt to qualified-lead or revenue level

Campaign, ad group and match type restructure

Negative keyword programme

Ad copy testing with a documented queue

Landing page recommendations, or the build itself

Monthly report showing spend, leads, cost per lead and search terms

Tools we use

Google Ads
GA4
Google Tag Manager
Looker Studio
CallRail

Still deciding

SEO vs PPC
PPC buys traffic today and stops when you stop. SEO compounds and takes months. Most businesses need both, in that order.
Google Ads vs Facebook Ads
Google captures demand that already exists. Meta creates demand that does not. Start with whichever describes your product.

Questions

Any question in your mind?

The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.

Still have questions?

Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.

Book a call

Around $1,500 a month in media for most local service categories. Below that there is not enough data to optimise on and the management fee becomes a large share of total cost — at which point local SEO and Google Business Profile usually return more for the same money, and we will say so.

Looking for pricing, contract terms or timelines?

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Keep reading

More ppc management work

Ready when you are

Ready to Build Your Next Big Project?

Tell us what you are trying to grow. You will get a straight answer on whether we can help, and what it would cost, within one business day.

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+1 (754) 320-3345 info@starforcesolutions.comEl Paso, TX