Fix templates, not pages
One template change lands on ten thousand URLs. We work at the template and component level so the effort scales, and we quantify the aggregate impact before asking engineering for the slot.
SEO for large sites: template-level optimisation, crawl budget management, and the governance that stops six teams undoing each other’s work.
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The problem
On a large site the bottleneck stops being knowledge and becomes coordination. A change that would take an afternoon on a small site needs three teams, a release train and a stakeholder who does not report to you — and meanwhile another team ships a redesign that drops the internal links you spent a quarter building.
One template change lands on ten thousand URLs. We work at the template and component level so the effort scales, and we quantify the aggregate impact before asking engineering for the slot.
Log file analysis shows where crawlers actually go. On large sites a large share of that goes to pagination, filters and stale URLs while new content waits. Reclaiming it is often the single biggest available win.
Documented standards, automated checks in CI, and an SEO review step in the release process. Without it every quarter starts by re-fixing last quarter.
Requests written as tickets with estimated revenue impact, effort and a test plan. Competing for sprint capacity against feature work requires the same evidence any other team has to bring.
Tools we use
Still deciding
A fully-loaded in-house hire costs more than most retainers. The real question is whether you have enough work to keep a specialist busy.
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
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