Fix templates, not pages
One template change lands on ten thousand URLs. We work at the template and component level so the effort scales, and we quantify the aggregate impact before asking engineering for the slot.
SEO
Enterprise SEO
SEO for large sites: template-level optimisation, crawl budget management, and the governance that stops six teams undoing each other’s work.
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- Pages typically affected by a single template change
- 10k+Pages typically affected by a single template change
- Median crawl waste reclaimed after log analysis
- −44%Median crawl waste reclaimed after log analysis
- Automated SEO checks blocking regressions at merge
- CIAutomated SEO checks blocking regressions at merge
The problem
On a large site the bottleneck stops being knowledge and becomes coordination. A change that would take an afternoon on a small site needs three teams, a release train and a stakeholder who does not report to you — and meanwhile another team ships a redesign that drops the internal links you spent a quarter building.
How we do it
What the work actually involves
Crawl budget spent where it earns
Log file analysis shows where crawlers actually go. On large sites a large share of that goes to pagination, filters and stale URLs while new content waits. Reclaiming it is often the single biggest available win.
Governance so gains survive the next release
Documented standards, automated checks in CI, and an SEO review step in the release process. Without it every quarter starts by re-fixing last quarter.
Business cases engineering will accept
Requests written as tickets with estimated revenue impact, effort and a test plan. Competing for sprint capacity against feature work requires the same evidence any other team has to bring.
Included
What you actually receive
- Template-level audit across every page type
- Server log file analysis and crawl budget reallocation
- Programmatic internal linking model
- SEO standards documentation and CI checks
- Prioritised engineering backlog with business cases attached
- Quarterly governance review with stakeholders
Tools we use
- Screaming Frog
- BigQuery
- Looker Studio
- Search Console API
- Lighthouse CI
Still deciding
- In-House vs Agency
A fully-loaded in-house hire costs more than most retainers. The real question is whether you have enough work to keep a specialist busy.
Common failures
Where this usually goes wrong
The three we are called in to fix most often. If any of these describe your current setup, that is the first thing we would change.
Requesting work without a business case
SEO competes for engineering capacity against revenue features. A ticket that says "add breadcrumbs" loses to one with a projected number attached. Every request needs the same evidence any other team has to bring.
Winning the fix, losing it at the next release
A redesign ships and quietly drops the internal links built over two quarters. Without automated checks in the pipeline, every quarter starts by re-fixing the last one.
Ignoring the log files
On a large site, a large share of crawl goes to pagination, filters and stale URLs while new content waits. That is invisible in every tool except server logs, and it is usually the biggest available win.
Measurement
How you will know it is working
Agreed before we start, so progress is visible in the months before it shows up in revenue.
- Crawl budget on money pages
- From log analysis. The share of crawler requests reaching pages that can earn revenue, versus pages that cannot.
- Weeks 4–8
- Regressions caught in CI
- Automated checks blocking a merge that would have broken a canonical or dropped a meta tag. Each one is a quarter not spent re-fixing.
- Ongoing
- Template coverage
- Share of page templates meeting the documented standard. One template change lands on thousands of URLs, so this is the metric that scales.
- Monthly
Questions
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callPage count matters less than organisational complexity. A 3,000-page site where four teams ship independently is an enterprise problem. A 40,000-page site run by one team often is not — that one is mostly a templates-and-crawl-budget exercise.
Looking for pricing, contract terms or timelines?
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More seo work
- Technical SEOCrawlability, indexation, rendering and site architecture — the layer that decides whether your content is ever seen.Read
- On-Page SEOTitles, headings, internal links and content structured so each page answers one query completely.Read
- SEO AuditA fixed-fee diagnosis of why the site is not ranking, with every finding costed and ranked before you commit to anything.Read
- Keyword ResearchA keyword map tied to revenue and buying stage — not a spreadsheet of 4,000 terms nobody will ever use.Read
- Link BuildingEditorial links from sites with real audiences, earned through digital PR and genuine relationships — every one disclosed.Read
- E-Commerce SEOCategory and product page optimisation, faceted navigation control and feed hygiene for stores with real catalogues.Read
- Marketing DashboardsOne dashboard showing spend, leads, cost per lead and revenue by channel — the numbers a decision needs.Read
Ready when you are
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