Redirect map before data migration
Every indexed URL — product, collection, blog, filter — mapped one to one, tested on staging against a live crawl, and verified again the day after launch.
Moving a store between platforms without losing organic traffic, customer accounts or order history. The redirect map is built and tested before any data moves.
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The problem
Migrations lose traffic in one predictable way: the new platform enforces a different URL structure, nobody maps the old URLs, and every ranking product page 404s on launch day. Recovering from that takes six to twelve months if it recovers at all.
Every indexed URL — product, collection, blog, filter — mapped one to one, tested on staging against a live crawl, and verified again the day after launch.
Products, variants, customers, orders, reviews and subscriptions, with counts and spot-checks reconciled at each stage rather than trusted.
Never in a peak trading period, and never on a Friday. A migration needs the team available for 48 hours afterwards.
Crawl errors, indexation, rankings and revenue tracked daily for 30 days. Migration problems surface in week two, not on launch day.
Tools we use
Still deciding
Shopify is rented and reliable. WooCommerce is owned and yours to keep running. Both sell fine.
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
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