Redirect map before data migration
Every indexed URL — product, collection, blog, filter — mapped one to one, tested on staging against a live crawl, and verified again the day after launch.
E-Commerce
E-Commerce Migration
Moving a store between platforms without losing organic traffic, customer accounts or order history. The redirect map is built and tested before any data moves.
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- Indexed URLs mapped before launch
- 100%Indexed URLs mapped before launch
- Post-launch monitoring included
- 30 daysPost-launch monitoring included
- Migrations launched into a peak trading window
- 0Migrations launched into a peak trading window
The problem
Migrations lose traffic in one predictable way: the new platform enforces a different URL structure, nobody maps the old URLs, and every ranking product page 404s on launch day. Recovering from that takes six to twelve months if it recovers at all.
How we do it
What the work actually involves
Data migrated with integrity checks
Products, variants, customers, orders, reviews and subscriptions, with counts and spot-checks reconciled at each stage rather than trusted.
Launch timed against your calendar
Never in a peak trading period, and never on a Friday. A migration needs the team available for 48 hours afterwards.
Monitored for a month afterwards
Crawl errors, indexation, rankings and revenue tracked daily for 30 days. Migration problems surface in week two, not on launch day.
Included
What you actually receive
- Full URL inventory with traffic and revenue per page
- One-to-one redirect map, tested pre-launch
- Product, customer and order data migration
- Review and subscription migration
- Staging environment with full QA
- Launch runbook with rollback plan
- 30-day monitoring of crawl, index and revenue
Tools we use
- Shopify
- WooCommerce
- BigCommerce
- Magento
- Screaming Frog
- Search Console
Still deciding
- Shopify vs WooCommerce
Shopify is rented and reliable. WooCommerce is owned and yours to keep running. Both sell fine.
Common failures
Where this usually goes wrong
The three we are called in to fix most often. If any of these describe your current setup, that is the first thing we would change.
Migrating before the redirect map exists
The new platform enforces its own URL structure. Without a one-to-one map, every ranking product page 404s on launch day and recovery takes six to twelve months if it comes at all.
Launching in a trading peak
Migrations need the team available for the 48 hours afterwards, and problems surface in week two. Launching into a peak season combines the highest cost of failure with the least capacity to respond.
Trusting the record counts
Products, variants, customers, orders, reviews and subscriptions each need reconciling at each stage. A count that matches can still be missing every image.
Measurement
How you will know it is working
Agreed before we start, so progress is visible in the months before it shows up in revenue.
- URLs mapped and tested
- 100% of indexed URLs, verified on staging against a live crawl before launch.
- Pre-launch
- Organic revenue, day 30
- A two to four week dip is normal. Not recovering by day 30 means the map was incomplete.
- Day 30
- Crawl errors post-launch
- Monitored daily for a month. New 404s name exactly which mapping was missed.
- Days 1–30
Questions
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callA short dip of two to four weeks is normal while search engines process the redirects. A lasting loss is not normal and means the redirect map was incomplete. That is why it is built first and verified twice.
Looking for pricing, contract terms or timelines?
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