Apps audited on rent and milliseconds
Each app gets a monthly cost and a page-weight cost next to its name. Several are usually replaceable with theme code that costs nothing and loads nothing.
E-Commerce
Shopify Development
Custom Shopify builds: purpose-made themes on Online Store 2.0, custom sections your team can arrange, and app choices made on what they cost you monthly and in page weight.
Free proposal · No contracts over 30 days · Reply within one business day
- Typical app count on stores we build
- <10Typical app count on stores we build
- Median page weight reduction on rebuilds
- −38%Median page weight reduction on rebuilds
- Online Store version every theme is built on
- 2.0Online Store version every theme is built on
The problem
The typical Shopify store carries twenty-five apps, half of which inject scripts on every page. The store is slow, the monthly app bill quietly exceeds the hosting, and removing any of them risks breaking a page nobody can test.
How we do it
What the work actually involves
Sections your merchandisers can actually use
Online Store 2.0 sections built to your design system, so campaign pages get assembled in the theme editor without a developer and without drifting off-brand.
Checkout extensibility, done supported
Checkout customisation through Shopify’s extension points rather than script hacks that break at the next platform update — a recurring source of silent revenue loss.
Speed measured on the storefront, not in the admin
Field data on real devices. Shopify’s own speed score is a lab number and routinely disagrees with what customers experience.
Included
What you actually receive
- App audit with monthly cost and page-weight impact
- Custom theme on Online Store 2.0
- Merchandiser-editable sections
- Product, collection and search template optimisation
- Checkout extension work where supported
- Structured data for Product and Offer
- Merchant training, recorded
Tools we use
- Shopify
- Liquid
- Hydrogen
- Shopify Functions
- Klaviyo
Still deciding
- Shopify vs WooCommerce
Shopify is rented and reliable. WooCommerce is owned and yours to keep running. Both sell fine.
Common failures
Where this usually goes wrong
The three we are called in to fix most often. If any of these describe your current setup, that is the first thing we would change.
Solving everything with an app
Twenty-five apps is a monthly bill exceeding the hosting and a script injected on every page. Several are usually replaceable with theme code that costs nothing and loads nothing.
Customising checkout with script hacks
Anything outside Shopify’s supported extension points breaks at the next platform update, and it breaks silently on the one page where failure costs money directly.
Trusting the Shopify speed score
It is a lab number and it disagrees with what customers experience regularly. Field data on real devices is the measurement that matters.
Measurement
How you will know it is working
Agreed before we start, so progress is visible in the months before it shows up in revenue.
- App count and monthly cost
- Both tracked, because the second one grows without anyone deciding it should.
- At handover
- LCP on collection pages
- Where most sessions land, and where image-heavy grids do the most damage.
- Weeks 4–8
- Checkout completion rate
- The last step and the most expensive place to lose someone. Measured by device, because mobile usually differs sharply.
- Ongoing
Questions
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callShopify for operational simplicity, reliability at volume and a checkout you do not maintain. WooCommerce for total control, complex content needs and no platform fee. Most stores are better on Shopify; content-heavy catalogues with unusual logic are often better on Woo. Our comparison page covers the trade-offs properly.
Looking for pricing, contract terms or timelines?
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More e-commerce work
- WooCommerce DevelopmentWooCommerce built for stores that need full control of pricing logic, content and data — and can own the hosting.Read
- E-Commerce MigrationPlatform migrations that keep the rankings, the customers and the order history — redirect map first.Read
- E-Commerce SEOCategory and product page optimisation, faceted navigation control and feed hygiene for stores with real catalogues.Read
- Google Shopping AdsFeed-first shopping management — because in Shopping the product feed is the campaign.Read
Ready when you are
Ready to Build Your Next Big Project?
Tell us what you are trying to grow. You will get a straight answer on whether we can help, and what it would cost, within one business day.