SEO for stores: category pages that rank, product pages that get indexed, and faceted navigation that does not generate fifty thousand near-duplicate URLs.
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The problem
E-commerce SEO fails at scale in ways brochure sites never do. Filters multiply URLs into the tens of thousands, out-of-stock products drop out of the index taking their links with them, and manufacturer descriptions on every product make the whole catalogue duplicate content.
Most commercial search volume in retail lands on category and subcategory terms, not individual products. Those pages usually have a grid and no copy. We give them the content, structure and internal links they need to compete.
A clear rule for which filter combinations are indexable, which are canonicalised, and which are blocked outright. Without it, crawl budget goes to colour-and-size permutations while new products wait weeks to be discovered.
If four hundred stores ship the same supplied description, none of them can win on it. We prioritise by margin and traffic potential and rewrite where it pays, rather than pretending the whole catalogue can be rewritten.
Seasonal and out-of-stock items are a redirect and indexation policy, not an accident. Done right, the authority those URLs earned stays in the site instead of hitting a 404.
Tools we use
Still deciding
Shopify is rented and reliable. WooCommerce is owned and yours to keep running. Both sell fine.
PPC buys traffic today and stops when you stop. SEO compounds and takes months. Most businesses need both, in that order.
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
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