Titles rewritten to match search language
Brand, product type, key attribute, model — in the order people type them. Title is the single strongest matching signal in the feed, and most stores ship whatever the supplier sent.
PPC Management
Google Shopping Ads
Shopping campaigns where the work starts in the feed. Titles, attributes, images and structure fixed first, then bidding, because bid strategy cannot rescue a feed that does not match how people search.
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- Median impression share after feed optimisation alone
- +61%Median impression share after feed optimisation alone
- Target disapproval rate across the catalogue
- <1%Target disapproval rate across the catalogue
- Feed and disapproval monitoring
- WeeklyFeed and disapproval monitoring
The problem
Shopping has no keywords — Google matches queries against your feed. So a feed full of manufacturer titles and missing attributes is a campaign that shows the wrong products to the wrong searches, and no amount of bid tuning changes what it is eligible for.
How we do it
What the work actually involves
Attributes completed, including the optional ones
GTIN, MPN, condition, size, colour, material, age group. Missing attributes silently reduce eligibility, and disapprovals often sit unnoticed for months.
Campaign structure by margin, not by catalogue
Products segmented so bidding follows profitability. A flat structure spends the same on your worst margin as your best, which is a slow way to lose money at a healthy ROAS.
Monitored for disapprovals
Feed errors and policy disapprovals are checked on a schedule. A silently disapproved bestseller is the most expensive kind of outage because nothing alerts you.
Included
What you actually receive
- Full feed audit against Merchant Center requirements
- Title and description optimisation rules
- Attribute completion and supplementary feed setup
- Campaign structure segmented by margin and performance
- Bid strategy and budget allocation
- Disapproval monitoring and resolution
Tools we use
- Google Merchant Center
- Google Ads
- Shopify
- WooCommerce
- GA4
Still deciding
- Shopify vs WooCommerce
Shopify is rented and reliable. WooCommerce is owned and yours to keep running. Both sell fine.
Questions
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callMost often a missing GTIN, a price or availability mismatch between feed and landing page, or a policy category issue. Merchant Center gives a reason per item; the work is fixing them at the source so they do not recur every time the feed refreshes.
Looking for pricing, contract terms or timelines?
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Ready when you are
Ready to Build Your Next Big Project?
Tell us what you are trying to grow. You will get a straight answer on whether we can help, and what it would cost, within one business day.