Find every listing, including the ones you did not create
Aggregators syndicate business data automatically, so listings exist that nobody at your company ever made. Those are usually where the wrong address survives.
Local SEO
Citation Building & Cleanup
We audit every place your business is listed, fix the inconsistencies, and build the citations that count. Duplicates get merged, old addresses get corrected, and you get the login list.
Free proposal · No contracts over 30 days · Reply within one business day
- Listings handed over with client-owned credentials
- 100%Listings handed over with client-owned credentials
- Typical citations audited and corrected
- 40–60Typical citations audited and corrected
- Time for corrections to propagate through aggregators
- 4–8 wkTime for corrections to propagate through aggregators
The problem
A business that has moved, rebranded or changed phone numbers usually has forty listings with the old details still live. Search engines cross-reference those, and the inconsistency erodes confidence in which version is right — while some of your customers are still calling a disconnected number.
How we do it
What the work actually involves
One canonical record, applied everywhere
An exact name, address and phone format agreed once and used identically on every platform. "Suite 4" and "Ste. 4" are the kind of difference that costs consistency without ever looking wrong.
Quality over count
Fifty relevant directories beat five hundred scraped ones. We prioritise the aggregators, the industry-specific directories and the local ones that carry weight in your market.
You keep the logins
Every account is created in your name with credentials handed over. Citations built inside an agency’s account are a hostage arrangement, not an asset.
Included
What you actually receive
- Full citation audit including duplicates and legacy listings
- Canonical NAP format agreed and documented
- Corrections and duplicate merges submitted
- Core aggregator and industry directory submissions
- Credential handover document
- Post-propagation verification pass
Tools we use
- BrightLocal
- Data Axle
- Foursquare
- Apple Business Connect
- Bing Places
Still deciding
- Local SEO vs National SEO
Different ranking factors, different competition, different content. Serving one city is a genuinely different discipline.
Common failures
Where this usually goes wrong
The three we are called in to fix most often. If any of these describe your current setup, that is the first thing we would change.
Counting citations instead of fixing them
A package promising three hundred listings is counting scraped directories no person visits. Forty accurate, relevant citations outperform them, and the wrong ones actively damage consistency.
Leaving the old address live
After a move or a rebrand, dozens of listings keep the previous details — usually including ones nobody at the company created, because aggregators syndicate automatically. Customers call a disconnected number and search engines see contradictory data.
Building listings in the agency account
Citations created under an agency login are not an asset you own. When the relationship ends, so does your access to your own business data.
Measurement
How you will know it is working
Agreed before we start, so progress is visible in the months before it shows up in revenue.
- NAP consistency score
- Share of live listings matching the agreed format exactly. "Ste 4" and "Suite 4" both count as wrong.
- Weeks 4–8
- Duplicate listings removed
- Duplicates split ranking signals and confuse customers. The count should reach zero and stay there.
- Weeks 4–8
- Credentials handed over
- Every account created in the client name with logins documented. Measured as a percentage, and the target is 100%.
- On completion
Questions
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callFor most local businesses, forty to sixty well-chosen ones. Beyond that the returns flatten quickly. Packages promising hundreds are counting scraped directories that no person visits and no search engine weighs.
Looking for pricing, contract terms or timelines?
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More local seo work
- Google Business Profile ManagementOptimisation, posting, Q&A and review response for the listing that decides whether you appear in the map pack.Read
- Multi-Location SEOLocation pages that are genuinely different, profiles managed at scale, and reporting that shows which branch is winning.Read
- Local Link BuildingLinks from chambers, sponsorships, local press and community organisations — the ones that also send actual customers.Read
Ready when you are
Ready to Build Your Next Big Project?
Tell us what you are trying to grow. You will get a straight answer on whether we can help, and what it would cost, within one business day.