Relevance beats authority locally
A local news site with modest authority but genuine geographic relevance outperforms a higher-scoring national site for local intent. Local search weighs prominence within a place, not in general.
Local SEO
Local Link Building
Links from inside your own market: local press, chambers of commerce, sponsorships, community partners and suppliers. Fewer links, more relevance, and some of them bring traffic on their own.
Free proposal · No contracts over 30 days · Reply within one business day
- Cost of the first wave: links you have already earned
- $0Cost of the first wave: links you have already earned
- Typical genuinely local links available in a first pass
- 4–8Typical genuinely local links available in a first pass
- Referral traffic these links carry, unlike bought ones
- DirectReferral traffic these links carry, unlike bought ones
The problem
National link tactics do not transfer to local. A link from a general-interest blog in another state does little for map pack visibility, while a sponsorship page on a local youth league — which any competitor could have had for $300 — does.
How we do it
What the work actually involves
Sponsorships and partnerships that already exist
Most businesses are already sponsoring something and have never asked for the link. That is the cheapest available win, and we start there before spending anything new.
Local press with a real story
Openings, hires, milestones, community work and local data. Local outlets need stories and are far more reachable than national ones — the constraint is usually having something worth reporting, not access.
Included
What you actually receive
- Audit of existing sponsorships, memberships and partnerships
- Local link gap analysis against competitors
- Chamber, association and directory placements
- Local press outreach with story development
- Supplier and partner link reclamation
Tools we use
- Ahrefs
- BrightLocal
- Local media lists
Still deciding
- Local SEO vs National SEO
Different ranking factors, different competition, different content. Serving one city is a genuinely different discipline.
Common failures
Where this usually goes wrong
The three we are called in to fix most often. If any of these describe your current setup, that is the first thing we would change.
Applying national tactics locally
A link from a general-interest blog in another state does very little for map pack visibility. Local search weighs prominence within a place, and relevance to that place beats authority in general.
Paying for what you already have
Most businesses are already sponsoring a team, a charity or an event and have never asked for the link. That is the cheapest available win and it is almost always still sitting there.
Pitching local press without a story
Local outlets need stories and are far easier to reach than national ones. What stops the placement is not access, it is having nothing to report.
Measurement
How you will know it is working
Agreed before we start, so progress is visible in the months before it shows up in revenue.
- Genuinely local referring domains
- Counted separately from all links, because for local intent they are the ones doing the work.
- Monthly
- Referral visits from placements
- Local links frequently send real traffic, which bought links do not. It is a useful authenticity check.
- Monthly
- Map pack radius
- How far from your address you still appear. Local links are one of the few levers that widen it.
- Months 2–5
Questions
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callFor a single-location service business competing in one city, often yes — combined with a healthy profile and clean technical SEO. Competing regionally or nationally usually needs the broader digital PR programme as well.
Looking for pricing, contract terms or timelines?
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More local seo work
- Google Business Profile ManagementOptimisation, posting, Q&A and review response for the listing that decides whether you appear in the map pack.Read
- Citation Building & CleanupConsistent name, address and phone across the directories that matter — and the old wrong ones tracked down and corrected.Read
- Multi-Location SEOLocation pages that are genuinely different, profiles managed at scale, and reporting that shows which branch is winning.Read
- Link BuildingEditorial links from sites with real audiences, earned through digital PR and genuine relationships — every one disclosed.Read
Ready when you are
Ready to Build Your Next Big Project?
Tell us what you are trying to grow. You will get a straight answer on whether we can help, and what it would cost, within one business day.