Retargeting split by what someone actually did and how long ago, with capped frequency and a hard exit for converters. Cheap traffic, easily wasted.
Free proposal · No contracts over 30 days · Reply within one business day
The problem
The default setup is one audience of "all visitors, 30 days" seeing one ad. Someone who bounced in four seconds gets the same message as someone who abandoned a full cart, existing customers keep being sold what they own, and frequency runs unchecked until the brand is an irritant.
Cart abandoners, pricing-page visitors, blog readers and four-second bounces are four different people. Recency matters as much — a visitor from yesterday and one from three weeks ago need different messages and deserve different bids.
Past a handful of impressions per week the additional exposure stops persuading and starts annoying. Uncapped retargeting is the reason people install ad blockers, and it costs you money to do it.
The most common waste in any retargeting account is advertising to people who already bought. Exclusion lists come first in every build.
Retargeting reports beautifully because it reaches people already intending to buy. A holdout is how you find out how much of that it caused. Some of it, never all of it.
Tools we use
Still deciding
Google captures demand that already exists. Meta creates demand that does not. Start with whichever describes your product.
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callLooking for pricing, contract terms or timelines?
Read all FAQsTell us what you are trying to grow. You will get a straight answer on whether we can help, and what it would cost, within one business day.