Creative volume, because that is the lever
Broad targeting and a steady flow of new creative outperforms narrow targeting with static ads. The algorithm finds the audience; your job is giving it enough distinct material to test.
PPC Management
Meta Ads Management
Meta advertising where creative is treated as the main variable and measurement is rebuilt to survive the tracking restrictions that broke most accounts’ attribution.
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- New creative concepts tested per month
- 8–12New creative concepts tested per month
- Median attributed conversions recovered via Conversions API
- +29%Median attributed conversions recovered via Conversions API
- Conversion threshold each ad set is structured to clear
- 50/wkConversion threshold each ad set is structured to clear
The problem
Meta is a creative-led channel being run like a targeting-led one. Audiences get sliced into fragments too small to learn from, three ads run for eight months, and reported ROAS is counting purchases that would have happened regardless.
How we do it
What the work actually involves
Measurement rebuilt after iOS 14
Conversions API server-side, alongside the pixel, with deduplication. Without it a large share of conversions go unattributed and the algorithm optimises on partial data — which looks like the ads got worse.
Incrementality, not just platform-reported ROAS
Meta counts view-through conversions generously. We check reported performance against total business revenue and, where budget allows, geo holdout tests — the honest number is usually lower than the dashboard and still worth having.
Consolidated structure
Fewer, larger ad sets so each one gets enough conversions to exit the learning phase. Fragmentation is the most common structural fault we inherit.
Included
What you actually receive
- Account and pixel audit
- Conversions API implementation with deduplication
- Account restructure for learning-phase exit
- Creative strategy and monthly production brief
- Audience and exclusion architecture
- Reporting with platform and blended metrics side by side
Tools we use
- Meta Ads Manager
- Conversions API
- GA4
- Triple Whale
- Looker Studio
Still deciding
- Google Ads vs Facebook Ads
Google captures demand that already exists. Meta creates demand that does not. Start with whichever describes your product.
Questions
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callYes, with worse visibility. The ads did not stop performing; the measurement got harder, and a lot of accounts cut spend based on a reporting artefact. Server-side tracking recovers much of the signal, and blended reporting covers the rest.
Looking for pricing, contract terms or timelines?
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More ppc management work
- Google Ads ManagementSearch campaigns managed against cost per acquisition, with the account in your name and the search terms report open.Read
- Google Shopping AdsFeed-first shopping management — because in Shopping the product feed is the campaign.Read
- Microsoft Ads (Bing)Lower competition, older and wealthier audience, and often a materially lower cost per lead than Google.Read
- YouTube AdvertisingVideo campaigns built on the first five seconds, measured against a holdout rather than view-through guesses.Read
- Remarketing & RetargetingAudience segmentation by behaviour and recency, with frequency caps — so you persuade rather than pursue.Read
- Social Content ProductionPhoto and short-form video shot in batches, cut for vertical, and built to feed both organic and paid.Read
Ready when you are
Ready to Build Your Next Big Project?
Tell us what you are trying to grow. You will get a straight answer on whether we can help, and what it would cost, within one business day.