Answer-first restructuring
Each section states its conclusion in the opening sentence, then supports it. This reads better for skimmers too — it is the inverted pyramid, which journalism settled on for the same reason.
GEO / AI Search
AI Content Optimisation
We rework pages you already have so that a model can find, extract and attribute a clean answer — without rewriting the site or diluting what a human reader gets.
Free proposal · No contracts over 30 days · Reply within one business day
- Target length for the extractable answer per section
- 40 wordsTarget length for the extractable answer per section
- Unsupported claims left in optimised pages
- 0Unsupported claims left in optimised pages
- Pages reworked rather than replaced
- ExistingPages reworked rather than replaced
The problem
Marketing copy is written to build to a point. Answer engines need the point first. A page that opens with three sentences of positioning before saying what the service is will be passed over for one that leads with the answer, even when the first page is better.
How we do it
What the work actually involves
Specifics that can be quoted
Numbers, timeframes, named tools, prices, constraints. "We deliver fast results" cannot be cited by anything. "Technical fixes typically move indexation within two to four weeks" can.
Questions as headings
Headings phrased the way people ask, because that is what gets matched against a prompt. It also produces a page outline that answers a buyer’s questions in the order they occur to them.
Claims that survive checking
Anything a model might repeat needs to be defensible. Inflated statistics get quoted back at you in front of a prospect, which is a worse outcome than not being cited.
Included
What you actually receive
- Content inventory scored for extractability
- Answer-first restructuring of priority pages
- Question-shaped heading rewrite
- Specificity pass: numbers, tools, timeframes added
- Claim verification and sourcing
- FAQ and structured data expansion
Tools we use
- Schema.org
- AlsoAsked
- Perplexity
- Search Console
Still deciding
- GEO vs SEO
Same foundations, different target and different measurement. GEO is not a replacement for SEO and nobody should sell it as one.
Questions
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callDone properly it reads better. Leading with the answer, using specific numbers and structuring around real questions are plain writing improvements. If an optimisation would make a page worse to read, it is the wrong optimisation.
Looking for pricing, contract terms or timelines?
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More geo / ai search work
- AI Search OptimisationGetting cited in ChatGPT, Perplexity, Gemini and AI Overviews — measured by citation share, not by rankings.Read
- ChatGPT & Perplexity VisibilityTracking and improving whether your business is named when buyers ask an assistant for a recommendation.Read
- AI-Assisted Website DevelopmentAI used where it genuinely compresses the work — with a human accountable for everything that ships.Read
- SEO Content WritingPages written to win one query and convert the person who arrived on it — by writers, checked by an editor.Read
- On-Page SEOTitles, headings, internal links and content structured so each page answers one query completely.Read
Ready when you are
Ready to Build Your Next Big Project?
Tell us what you are trying to grow. You will get a straight answer on whether we can help, and what it would cost, within one business day.