Common failures
Where this usually goes wrong
The three we are called in to fix most often. If any of these describe your current setup, that is the first thing we would change.
Measurement
How you will know it is working
Agreed before we start, so progress is visible in the months before it shows up in revenue.
- Referring domains, not links
- Fifty links from one site count roughly once. New referring domains is the number that matters, and it should rise slowly and steadily.
- Monthly
- Referral traffic per placement
- A link that sends no visitors at all is a signal about the site it came from. We report traffic alongside every placement.
- Monthly
- Target-page position change
- Links are pointed at five URLs. Movement on those, and on the pages they link to internally, is what the campaign is for.
- Months 3–6