Every integration monitored by outcome
Not "did the request return 200" but "did a lead arrive in the CRM in the last hour". Alerting on the business outcome catches the failures that a status-code check sails past.
Web Development
API & Systems Integration
We connect the systems that are not talking to each other: website to CRM, CRM to ERP, booking to calendar, payments to accounting. Built with retries, alerting and a runbook.
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- Integrations shipped with outcome-level alerting
- 100%Integrations shipped with outcome-level alerting
- Duplicate records from retry logic in production
- 0Duplicate records from retry logic in production
- Typical detection time for a broken integration
- <1 hrTypical detection time for a broken integration
The problem
The integration that quietly stops working is the expensive one. A token expires, an endpoint changes, and leads stop reaching the CRM — but nothing errors visibly, so the first sign is a sales team wondering why the month is quiet.
How we do it
What the work actually involves
Idempotency and replay
Retries that cannot create duplicate records, and a dead-letter queue you can replay once the far end is fixed. Data lost during an outage should be recoverable, not gone.
Field mapping agreed before the build
A written map of which field goes where, what happens on conflict, and what a required-but-missing value does. Most integration disputes are really disagreements about this document not existing.
Included
What you actually receive
- Systems and field-mapping document
- Integration build with retries, timeouts and idempotency
- Dead-letter handling with replay
- Outcome-level monitoring and alerting
- Runbook covering credentials, rotation and failure response
Tools we use
- Node.js
- HubSpot
- Salesforce
- Zapier
- Make
- Stripe
- Twilio
Questions
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callOften, and we will recommend it when it fits — low volume, standard connectors, and a workflow your team wants to change themselves. Custom code earns its place at high volume, with unusual field logic, or where per-task pricing has started to cost more than the build would.
Looking for pricing, contract terms or timelines?
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Ready when you are
Ready to Build Your Next Big Project?
Tell us what you are trying to grow. You will get a straight answer on whether we can help, and what it would cost, within one business day.