Inventory before design
Every indexed URL, its traffic, its rankings and its conversions, in one sheet. Pages that earn something get carried across deliberately; pages that do not get merged or retired on purpose rather than by accident.
Web Development
Website Redesign
We redesign sites without giving back the rankings they earned. That means the redirect map and the content inventory come before the visual work, not after it.
Free proposal · No contracts over 30 days · Reply within one business day
- Redesigns launched without a verified redirect map
- 0Redesigns launched without a verified redirect map
- Median lift in form completions post-launch
- +41%Median lift in form completions post-launch
- Post-launch monitoring included
- 30 daysPost-launch monitoring included
The problem
The most common redesign outcome is a better-looking site with less traffic. Pages get consolidated without redirects, headings get rewritten into slogans, and internal links disappear into a slicker navigation. Six months later the new site is being judged on numbers the old one used to hit.
How we do it
What the work actually involves
Redirects mapped before a pixel moves
Old URL to new URL, one to one wherever possible. Chains resolved, loops caught, and the whole map tested against a crawl of the live site before launch and again after.
Conversion changes tied to evidence
Session recordings, form drop-off and heatmaps tell us where the current site loses people. Those become the design brief, so the redesign fixes measured problems rather than the ones somebody disliked in a meeting.
Included
What you actually receive
- Full content and URL inventory with traffic and conversion data
- One-to-one redirect map, tested before and after launch
- Conversion research: recordings, heatmaps, form analytics
- New design system and page templates
- Staged QA on a private environment
- 30 days of post-launch ranking and error monitoring
Tools we use
- Screaming Frog
- Google Search Console
- GA4
- Hotjar
- Figma
Still deciding
- Redesign vs Rebuild
A redesign changes how it looks. A rebuild changes what it is. Most sites need the first and are sold the second.
Questions
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callIt can, and that is the normal outcome when redirects are an afterthought. Handled properly — inventory first, one-to-one redirects, headings and internal links preserved — rankings hold and usually improve, because the new site is faster and better structured. The risk is entirely in the process, not in redesigning.
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Ready when you are
Ready to Build Your Next Big Project?
Tell us what you are trying to grow. You will get a straight answer on whether we can help, and what it would cost, within one business day.