Common failures
Where this usually goes wrong
The three we are called in to fix most often. If any of these describe your current setup, that is the first thing we would change.
Measurement
How you will know it is working
Agreed before we start, so progress is visible in the months before it shows up in revenue.
- Contrast pass rate
- Every text and background pairing against WCAG 2.2 AA. Target is 100%, verified in the design file rather than after build.
- At design sign-off
- Components reused
- Share of the interface built from the system rather than one-offs. It predicts what the next change will cost.
- At handover
- Task completion rate
- From testing with real users on the primary journey. The only design metric that is not an opinion.
- Pre-launch