Sorted by value, not by volume
Each query gets an estimated value based on your close rate and average order value, so a 90-a-month term that converts at 8% ranks above a 5,000-a-month term that converts at nothing.
SEO
Keyword Research
We build the keyword map your site gets structured around: which queries are worth winning, what each is worth, what it would take, and which page owns it.
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- Owning page per target query — no overlaps
- 1Owning page per target query — no overlaps
- Queries split by quick win, mid-term and stretch
- 3 tiersQueries split by quick win, mid-term and stretch
- Estimated value attached to every priority term
- $/moEstimated value attached to every priority term
The problem
Keyword research is usually delivered as an export — thousands of rows sorted by volume — which is the least useful ordering there is. High volume usually means low intent and high difficulty. The terms that pay are further down, and nothing in the sheet says which page should target what.
How we do it
What the work actually involves
Grouped by intent, not by string similarity
Informational, commercial and transactional queries need different pages. Grouping by shared words puts "what is SEO" next to "SEO agency pricing" — one wants an article, the other wants a price.
Difficulty judged against your site, not in the abstract
A generic difficulty score ignores your domain, your existing rankings and your link profile. We calibrate against what you already rank for, which is the only reliable predictor of what you can rank for next.
One query, one owner
The output is a map: every target query assigned to exactly one URL, existing or to be created. That map is what prevents the cannibalisation problem before it starts.
Included
What you actually receive
- Seed research from your sales calls, ads data and Search Console
- Competitor keyword gap across three named rivals
- Intent classification for every term
- Estimated value per query using your own conversion economics
- Difficulty calibrated against your existing rankings
- Keyword-to-URL map, including pages that need creating
Tools we use
- Ahrefs
- Google Search Console
- Google Keyword Planner
- AlsoAsked
Still deciding
- SEO vs PPC
PPC buys traffic today and stops when you stop. SEO compounds and takes months. Most businesses need both, in that order.
Common failures
Where this usually goes wrong
The three we are called in to fix most often. If any of these describe your current setup, that is the first thing we would change.
Sorting by search volume
The highest-volume term in any category is usually the least commercial and the most contested. A 90-a-month query with purchase intent routinely outearns a 10,000-a-month research query, and the spreadsheet sorted by volume puts it on page fourteen.
Grouping by shared words
A tool clusters "what is SEO" with "SEO agency pricing" because they share a string. One wants a 2,000-word explainer, the other wants a number. Grouped together they produce a page that satisfies neither.
Difficulty scored in the abstract
A generic difficulty score ignores your domain, your existing rankings and your link profile. What you already rank for is the only reliable predictor of what you can rank for next.
Measurement
How you will know it is working
Agreed before we start, so progress is visible in the months before it shows up in revenue.
- Queries with one owner
- Every target term mapped to exactly one URL. It is the check that prevents cannibalisation before any content is written.
- Week 1
- Estimated value per term
- Volume times your close rate times your order value. It reorders the priority list more than any other input.
- Week 1
- Queries entering top 20
- The first observable output of a correct map: terms appearing on pages two and three that were not ranking at all.
- Weeks 6–12
Questions
Any question in your mind?
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
Still have questions?
Book 30 minutes with a strategist. No deck, no pitch — just answers about your situation.
Book a callRarely, at least at first. High volume attracts every competitor with a budget, and the traffic is usually research rather than buying. A page ranking first for a 60-a-month query with clear purchase intent frequently outearns page two of a 10,000-a-month one.
Looking for pricing, contract terms or timelines?
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More seo work
- Technical SEOCrawlability, indexation, rendering and site architecture — the layer that decides whether your content is ever seen.Read
- On-Page SEOTitles, headings, internal links and content structured so each page answers one query completely.Read
- SEO AuditA fixed-fee diagnosis of why the site is not ranking, with every finding costed and ranked before you commit to anything.Read
- Link BuildingEditorial links from sites with real audiences, earned through digital PR and genuine relationships — every one disclosed.Read
- E-Commerce SEOCategory and product page optimisation, faceted navigation control and feed hygiene for stores with real catalogues.Read
- Enterprise SEOProgrammatic templates, governance and internal linking for sites with thousands of pages and several teams touching them.Read
- SEO Content WritingPages written to win one query and convert the person who arrived on it — by writers, checked by an editor.Read
Ready when you are
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