Technical SEO is the work that decides whether a search engine can reach, render and understand your pages at all. We audit crawl paths, indexation, rendering, structured data and internal linking, then fix them in priority order.
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The problem
Most sites losing organic traffic are not losing it on content quality. They are losing it because a third of their pages are not indexed, the JavaScript never renders for a crawler, the canonical tags point at the wrong URL, or four versions of the same page are competing with each other. None of that is visible from the front end.
We crawl the site the way a search engine does, then compare that against what Google actually has indexed. The gap between the two is where the traffic is. Every excluded page gets a reason — blocked, redirected, duplicate, thin, or not discovered — because the fix is different for each.
If your content only exists after a bundle executes, Google puts the page in a second render queue that runs days to weeks behind the crawl, and Bing and the AI crawlers largely skip it. We test what arrives with JavaScript disabled and, when it is empty, fix it at the source with server rendering or prerendering rather than papering over it.
Filters, sorting, tracking parameters, uppercase URLs, trailing slashes, http and https, www and bare. Each variation is another copy of the same page competing for the same query. We consolidate them so one URL holds the authority instead of five splitting it.
A page four clicks from the homepage with two internal links pointing at it will not rank, whatever is on it. We map the link graph, find the orphans and the dead ends, and rebuild the paths so authority flows to the pages that are meant to earn money.
Organisation, Service, FAQ, Breadcrumb, Article, LocalBusiness and Product where each applies — implemented, validated, and monitored in Search Console so a silent schema break does not cost you rich results for a quarter.
Tools we use
Still deciding
PPC buys traffic today and stops when you stop. SEO compounds and takes months. Most businesses need both, in that order.
The three we are called in to fix most often. If any of these describe your current setup, that is the first thing we would change.
A 90-page PDF of tool exports gets read once and actioned never. What moves rankings is the three fixes that ship, not the eighty that were catalogued. If nobody can tell you which item on the list is worth the most, the audit was the product rather than the outcome.
A page with a broken canonical is rarely alone; it is a template with a broken canonical, and there are four hundred of them. Working page by page burns a quarter and the count never falls. The fix belongs at the template.
Your browser runs the JavaScript, waits for the fonts and executes every third-party tag. A crawler on a slow render queue does none of that reliably. Testing with JavaScript disabled takes a minute and regularly changes the whole diagnosis.
Agreed before we start, so progress is visible in the months before it shows up in revenue.
The questions we get asked most, answered without the sales gloss. If yours is not here, ask us directly — you will get a straight answer either way.
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