Common failures
Where this usually goes wrong
The three we are called in to fix most often. If any of these describe your current setup, that is the first thing we would change.
Measurement
How you will know it is working
Agreed before we start, so progress is visible in the months before it shows up in revenue.
- Findings shipped
- The only honest measure of an audit in the first month. Not findings identified — findings live in production.
- Weeks 2–6
- Revenue at stake, addressed
- Each finding carries an estimate of what it is costing. Progress is the share of that total which has been fixed.
- Ongoing
- Re-crawl delta
- The same crawl re-run after implementation. Error counts should fall to the numbers predicted in the audit, or the diagnosis was wrong.
- Week 8