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GEO & AI Search

GEO & AI Search Articles

A growing share of buying research now ends inside an answer that never sends a click. Generative Engine Optimisation is the work of being the source that answer is built from — and the first blocker on most sites is mechanical rather than editorial: AI crawlers largely do not run JavaScript, so a client-rendered site is simply absent from their index.

What this covers

  • Whether ChatGPT, Perplexity and Gemini can read your site at all
  • Structuring content so a model can lift a clean, attributable passage
  • Measuring citation share when the same prompt gives different answers
  • What is genuinely new here, and what is SEO with a new label
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Reading about it is one thing. Having someone audit your actual accounts is another.

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