Paid Media
Paid Media Articles
Most underperforming ad accounts share the same three faults: broad match with no negative list, conversions counted at form view rather than qualified lead, and a landing page that is the homepage. None of them are exotic, and all of them survive because the dashboard looks healthy while the sales team sees nothing.
What this covers
- Defining conversions as revenue rather than as form views
- Search terms, negatives, and where the waste is actually visible
- Measurement after iOS tracking loss, and what a holdout is for
- Choosing between Google, Meta and Microsoft for a given offer
Related services
- Google Ads ManagementSearch campaigns managed against cost per acquisition, with the account in your name and the search terms report open.
- Meta Ads ManagementFacebook and Instagram campaigns built around creative volume and clean measurement after iOS tracking loss.
- Remarketing & RetargetingAudience segmentation by behaviour and recency, with frequency caps — so you persuade rather than pursue.
Ready when you are
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Reading about it is one thing. Having someone audit your actual accounts is another.