Web Design
Web Design Articles
The most expensive website decisions are made before anyone opens a design tool: which platform, whether to redesign or rebuild, and whether the redirect map exists. A better-looking site with less traffic is the standard outcome of getting the third one wrong.
What this covers
- Redesign versus rebuild, and how to tell which you actually need
- Why a client-rendered React site serves crawlers an empty page
- Core Web Vitals as a build gate rather than a monthly report
- Migrations: inventory, one-to-one redirects, and verification
Related services
- Website RedesignA redesign that keeps the traffic you already have and fixes the reason the old site was not converting.
- Next.js DevelopmentProduction Next.js builds with server rendering, image optimisation and Core Web Vitals budgets enforced in CI.
- Website Speed OptimisationCore Web Vitals work with the diagnosis written down first — so you can see what each fix is worth before paying for it.
Ready when you are
Want this applied to your business?
Reading about it is one thing. Having someone audit your actual accounts is another.