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SEO

SEO Articles

Search engine optimisation is three jobs that get sold as one: making the site reachable and readable by a crawler, making each page unambiguously about a query someone types, and earning enough external corroboration that it gets believed. Almost every stalled SEO programme is failing at the first, and almost every audit spends its budget on the third.

What this covers

  • Technical foundations: crawl, render, index, canonicals and site architecture
  • On-page work: one page per query, and what to do when two pages compete
  • Local search: profiles, citations, reviews and the proximity ceiling
  • Measurement that survives contact with a board meeting
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