Strategy
Strategy Articles
Strategy here means the decisions that set the ceiling on everything else: where the budget goes first, what a lead is worth, whether to build a team or hire one, and which channel to fix before adding another. Most of these are cash-flow questions wearing marketing clothes.
What this covers
- SEO or PPC first, and what the honest answer depends on
- In-house versus agency, costed properly on both sides
- Attribution that survives a finance review
- Knowing which channel is the constraint before funding a new one
Related services
- Marketing DashboardsOne dashboard showing spend, leads, cost per lead and revenue by channel — the numbers a decision needs.
- Keyword ResearchA keyword map tied to revenue and buying stage — not a spreadsheet of 4,000 terms nobody will ever use.
- Conversion Rate AuditWhere visitors leave and why, from recordings, form analytics and funnel data — ranked by revenue at stake.
Ready when you are
Want this applied to your business?
Reading about it is one thing. Having someone audit your actual accounts is another.